Miles Burke

Thoughts on startups, small business, marketing & more.

Tag: startupperth

Perth Helicopter

My Latest (Old) Side Project Promoting Perth Startups

At the start of 2017, I promised myself to spend this year launching four different side projects. One every quarter.

I’ve got three other side projects part ready, and growth.email which I am still running, however for this quarter I’ve decided to double down on something I began a while ago as a purely community project.

I’d like to introduce an old side project which has been bubbling away, however now it’s time to put some real effort in. Startup Perth is a Twitter account and associated landing page, which I started back in August 2015, as a way to promote fellow Perth startups and innovators.

Over time, it has grown to become a valuable resource for the local startups which receive extra visibility and promotion as a result, and to the 18,500+ people who follow the account, who get an insight into local innovators.

I wrote an article just recently about the progress so far. This reminded me how much I spent, both financially and the hours I have been putting in over the last 20 months.

I’ve made the decision to dedicate the next three months to either get at least the money and time I am spending promoting Perth startups, covered through some income, or look at either selling it, or shutting down. Whilst I started it purely for the benefit of the community, it is taking time and money that I could be using towards one of my other side projects (or, you know, a life).

The trick is, that it’s typically hard to monetise a Twitter account.

Marketing Benefits of Startup Perth for Startups
Whilst the idea of sharing content on Twitter seems very simple and low value, it’s actually very valuable for brands, as most marketers attest to. In this article on Quuu, they discuss five benefits, being

  • It’s Free Traffic
  • Engage and Cultivate Even More Free Traffic
  • Your Google Rankings Will Rise
  • You’ll Get Indexed Faster
  • You’ll Create a Better Relationship with Customers

One of the big benefits for many of the startups I have been sharing content from, is the search engine rankings, and the exposure of these brands to new markets. A while back, I started sharing one particular startup which had 9 Twitter followers at the time. A week later, they had 24 – all naturally as a result of Startup Perth sharing their tweets.

This is great validation that comes from promoting Perth startups, especially early stage innovators.

Recent statistics show a high correlation between those successful on social media networks, such as Facebook, Twitter, and Google+ also have much success in Google visibility.

Recent changes to Startup Perth
In the last 13 days, I have been getting a few tasks lined up and completed, to give this quarter a better chance of success.

I started by overhauling the Startup Perth website (it used to be just a page here on my blog).

Afterwards, I deleted a number of old automated feeds, and added a few new startups. I also changed the timing for many of these, and tweaked the hashtags that are associated with them.

I also compiled a contact list for each startup, and put it in a spreadsheet. I have reached out to all of these businesses by email, and I confirmed their URL, name, etc is all perfect.

New Startup Perth website

New Startup Perth website

The plan for Startup Perth
So this is what I am going to attempt to achieve over the next three months. I’m going to spend the next two months building further engagement on Twitter, as well as trying to attract income to cover the costs.

Depending on how this goes, I’ll spend the final month either negotiating for selling the name, website and Twitter account or shutting the account down.

Building engagement
Startup Perth already attracts a fair amount of engagement. Most tweets are retweeted, replied to or favourited. So here are a few things I’ll be trying over the next month;

Add more visual quotes. I’ve tried these on and off, and they are always well received. Inspirational quotes that relate to startups and innovation.

Daily focus tweets. I am scheduling a daily tweet, where we focus on one of the startups in my automated posting list.

Reaching out and saying hello. I’ll be using the account and say thanks to a few followers, and hello to some new followers.

Promoting Perth startups. I’ll continue doing what I have been, and try to find new startups to start promoting as well.

Generating income
There are a few possible methods of getting income whilst also promoting Perth startups. I believe I could just demand a monthly/annual fee to include the 35 startups I am currently promoting, or I could sell sponsorship for a time period such as a week or month (Like “This week’s tweets are brought to you by 6Q”).

These methods, however, put those early stage startups, who typically are bootstrapped and possibly not making any money at this stage, at a disadvantage.

The model I am going to try first, is literally just ask for donations, using a PayPal link. This way, the startups and others who gain value from the service, and who can afford to spend a little on advertising can send me what they feel is adequate and fair value, and those who don’t have the spare marketing budget, don’t feel pressured to.

How you can help
If you want to help, sharing this post, or retweeting Startup Perth would be a great help.

If you follow the account, and feel you are getting value from it, a small donation towards running it would be nice. If you are from one of the startups that I am currently promoting, I would appreciate you pitching in a small part of your marketing budget towards paying the bills.

See this page for more detail.

@StartupPerth on Twitter

Update on Micro News Service Startup Perth [20 Months]

Since way back in August 2015, I’ve been running what I call a ‘micro news service’ on Twitter, called Startup Perth. Whilst it has a single page website, all the activity happens on the Twitter account.

It was started to raise further awareness of Perth’s innovative companies. Startup Perth uses a combination of both automation, and manual checking once or twice a day, to share news and information about the Perth startup ecosystem. I wrote about it before, back on Promoting Perth Startups.

Over the last 19 months since it began, I’ve attracted 18,545 followers to the account, making it by far the most followed for Western Australian startup and innovation news. In fact, the nearest three Twitter accounts, added up, make up less than a third of the Startup Perth followers, so something about this account is doing well.

Similar twitter accounts
Startup News 3,034
Techboard 1,990
Startup WA 1,564

Some statistics
Followers 18,545
Tweets 3,879
Automated 1,951 tweets
Manual 1,928 tweets

So, what did it share? Well, it shared mostly news and announcements from Western Australian startups, including links to over 1,900 blog posts, 1,426 photos and videos, inspirational quotes and more.

Manual retweet example

Manual re-tweet example

The 1,928 manual tweets were me, typically re-tweeting something a local startup tagged the account in, or found on one of their feeds, such as the example above. At one minute per tweet, that’s taken me roughly 32.5 hours to do.

The tweet automation checks against 50+ startups that have blogs with RSS feeds, and then posts their latest blog post, with a link and hashtags, such as this example, below.

Automated tweet example

Automated tweet example

There were 50 RSS feeds being monitored, and out of those, five didn’t post anything in the last 20 months. There were another 38 feeds that were only tweeted between 1 and 84 times. That totals 883 tweets in total.

The top four feeds were posted 1,068 times alone, more than the rest of the list, combined. They were for the four biggest content producers in Perth (it seems), being;

Techboard
Startup News
Prezentt
6Q

The entire list of feeds that Startup Perth has been watching is at the footer of this post, for your perusal.

Time spent
As well as the 32.5 hours of manual re-tweeting and sharing, there was around 1-2 hours per month, checking feeds, answering questions, and other administration.

Outgoings
There were costs involved in doing this, mainly;

Domain name ($20 per year)
Hosting (sponsored by Bam Creative)
Automation ($20 per month)

All up, this side project has cost me in hard money, $440.00 in total.

Income
Absoutely nothing.

To be fair, I’ve never gone hunting for any sponsorship or support. In fact, it is a little perplexing for me how I should approach any sponsorship; what do they sponsor? I guess I could have a paid to be included feed, as long as the content was on topic, or a weekly/month ‘This feed supported by SPONSOR NAME’ type arrangement.

Future of Startup Perth
Having done all the above sums, spending 50 hours and $440 every 20 months for a side project that doesn’t give me any financial gain does seem a little daunting to continue. I do love helping fellow startups out, and never started with the plan of making this some profitable activity, though I would be keen to get something to cover costs.

At this stage, I rate the financial success of this side project a big fail, however I’m continuing for the meantime, whilst I ponder any future it may have. If you have any keen thoughts, or want to berate me for wasting my time, please comment below.

Companies being promoted
Here is the list of the 45 Perth startups who did get some content out, via their RSS feeds I am automatically monitoring. Well done for this lot getting some promotion out there.

Startups being promoted

Startups being promoted

Promoting Perth Startups

I started a Twitter account, @StartupPerth, back in August of this year, after much thinking in the months prior.

The issue for many early stage startups, both in Perth and afar, is getting some traction generally, but also traction for their content marketing and social media accounts.

I’m trying in a small way, to address this for my fellow Perth founders. It seems to have been well received; in the last four months, it has grown to a reach of over 38,000 and a following of 2,047 real followers, mostly WA or Australian based. If you are among those followers, thanks so much!

Here’s the official Twitter Analytics from today (21 December);

Twitter Analytics, @StartupPerth

Twitter Analytics, @StartupPerth

This is all great, but I want to see this achieve more. I wrote about the account over on Medium not long after I launched it, however I wanted to expand on my thinking here.

There are a few things we all know;

  1. Getting traction for any startup (Perth-based or not) is typically hard
  2. Getting your content out there, and read by many is just as tough
  3. Western Australia is a remote place, and as a result, we have a close-knit startup community
  4. Most of us want to help get fellow founders out there, but we all lack time (we’re busy getting our own traction)
  5. Twitter is one of the best social media platforms for sharing, particularly in the startup space.

There are some great other resources for local Perth startups to get some attention, such as Startup News and Techboard, however for all those reasons above, I saw a need for something entirely Twitter-based.

So here’s my solution. Follow @StartupPerth, and when you see a tweet from a founder or startup you like, do your bit to help push it further, by re-tweeting it. It’s a 100 millisecond button press to achieve, yet it helps their Twitter account get some engagement, and it helps spread their content to your followers.

There is a small amount of trickery behind the scenes, however I need to get to automating it further. At the moment, it is taking me hours a week, and I’m already time poor. The way the account currently works, is I have a tool pulling in RSS feed updates from a bunch of Perth startups that have blogs, and posting it within 12 hours into the stream. I then have a non-public list of Perth startup Twitter accounts that I try to check 1-3 times a day, and re-tweet a few tweets. I also look for the hashtag #StartupPerth, and of course, I see any mentions pretty quick.

Twitter traction

So, if you have a startup, make sure your website has a blog (content marketing is important for any startup or business generally, believe me) and a valid RSS feed. Then, hit me up with a tweet and let me know the URL.

If you have a Perth startup, check out that you’re on my secret list, by either tweeting or tagging @StartupPerth. If your Twitter bio doesn’t have a location of Perth, then I’ll need to check first. Please save me the time, and update it.

If you have neither of the above, you can still help other founders by re-tweeting or engaging with any of the @StartupPerth tweets that catch your eye – if every follower of this account just did this once a week, we’ll get the message about local startups out to a much broader audience.

I’ll be creating some content just for this account soon, however the primary focus of this is to promote my fellow local startups, not to become yet another generic startup focused Twitter account.

If you aren’t in Perth, and a member of your local startup community, maybe consider starting an account like this of your own? Let me know if you do; I would be happy to give it some Twitter promo. Better yet, move to Perth; we are a friendly bunch. :)

Thanks for being involved!

Words & Images © 2005-2016, Miles Burke. All rights reserved.