Miles Burke

Thoughts on startups, small business, marketing & more.

Category: Marketing (Page 1 of 7)

LinkedIn marketing

How to Go Viral Thanks to the LinkedIn Network Effect

I recently posted a status on LinkedIn that received more than 4,700% more views and engagement than my 10 posts prior. This is how to replicate that success for yourself.

LinkedIn is a powerful platform. At last count, there were 467 million people on LinkedIn, sharing views, virtually networking and connecting with each other.

I have always been a little lazy on LinkedIn. Whilst my network has been steadily increasing, and I have been frequently posting, I don’t really go out of my way to engage with my network.

I had an idea for an experiment, to see how I could grow my subscriber list for growth.email and build a bigger network on LinkedIn.

The results?

LinkedIn post statistics

LinkedIn post statistics

Instead of the usual 200 or so views on my updates, and little to no likes, I ended up blasting the stats out of the water with this one.

12,041 views of this single post
70 comments
34 post likes
4 reshares

This resulted in a number of positive effects elsewhere as well;

60 new subscribers to growth.email
39 new LinkedIn contacts
3 enquiries about the work I do

An amazing response, overall.

What’s the LinkedIn effect?

LinkedIn encourages posts that get engagement to spread across the platform. If a user comments on a post, they send it to their contacts feeds as well.

For example, I am a contact of the commentor below, not the article poster. I saw this in my feed because my connection commented on it.

LinkedIn activity in feed

LinkedIn activity in feed

A smaller effect is seen if you take a look at a connections profile. You also see their recent engagements on the platform, such as this example, which puts the article as a link there as well.

LinkedIn profile activity

LinkedIn profile activity

You want comments (& many!)!

The trick with getting a post to spread on LinkedIn, is that you want to get people commenting on it. It could be a simple Yes, which is what I used – the length isn’t the concern here, it’s the reach.

This made me think – if I asked people to subscribe to my email list, AND comment on a post, in order to get some valuable research, would that be too hard for most people? I would need to offer something of great value to do that.

What value can I offer?

So I put my thinking cap on – what would attract people specifically on LinkedIn, to go through that process? I always consider what would attract me, and what I thought would work is some deep data or research on articles that are shared.

Imagine if I had the top 1,000 articles that had been shared on LinkedIn? I could use that for a number of things;

  1. Build a list of curated content to share myself
  2. Use this as a basis for writing about new topics
  3. Find gaps in content that I could write about

I ended up collating the data, using a paid account on Ahrefs, which makes this process a lot easier, and saved it as both CSV and XLS formats.

Most shared articles on LinkedIn

Most shared articles on LinkedIn

Then I made a quick graphic to share (images are far better noticed in a LinkedIn feed, than plain text posts) and then wrote a quick intro to it, with the steps.

LinkedIn post

LinkedIn post

Don’t just stop there!

I nearly left this research as is, and walked away with this blog post and some learnings.

I then recalled my own advice; reuse content where you can.

I took the research I had put together, did some fairly trivial analysis of title lengths, share totals, etc and wrote an entirely different bit of content, as a 1,200 word blog post on the Bam Creative blog.

That way, I am reusing my research once, but providing great value again. To sweeten the deal even further, we uploaded the data to Google sheets, and made it a free download, with no content gate or anything that would stop readers getting to it.

At current count, this article has resulted in hundreds of reads, downloads and shares all by itself. It shows my digital agency is a thought leader in the space, and helps with our SEO and more.

If you’re interested, you can read it over here: Content Marketing Lessons from the Top 1,000 Articles Shared on Linkedin.

Blog post on Bam Creative blog

Blog post on Bam Creative blog

That’s not even counting this 1,100+ word article, which talks further about this experiment. I’ll (hopefully!) get further shares, subscribers and likes as a result of doing a wrap up article.

Things I would do differently

Sadly, I did make some mistakes, so here is how I would approach this differently, should (more like when) I do this again. I share these with you, so you can learn from my mistakes.

Choose a better time to share

For some unknown reason (What was I thinking?), I posted my initial article on a Sunday evening, Perth time. Given many of my contacts are in the USA or Europe, that makes it early Sunday morning. Who checks LinkedIn on a Sunday morning? I certainly don’t.

I should have posted it at an optimum time for my connections – this would have been late evening (local time) on a weekday.

Have the hook in first two lines

Have a look at the grab above again. I added the ‘Want a copy?’ in as an edit after 24 hours. The issue is that most people will see the ‘status preview’which is only 2-3 lines in length. I put the original offer to share too far down for that initial view.

Clarify the process

I feel I made this a little hard. The description on how to get it was difficult. I didn’t know if I could send it to non-contacts easily (you can’t), and I have a habit of getting wordy. I should have edited heavily and made this post shorter.

Automate the process of delivering the data

The issue was it was manual – I ended up sending individual messages to 60+ people, with a shortened link to the data. If I had been smarter, I would have changed the welcome auto-response email when you subscribe to growth.email to include a link to the data, so then those LinkedIn comments would have been useless, however I would have asked for them anyway. It’s not like people would know, until they got a nice email with the data (and I doubt anyone would have called me out for it).

Understand what you can and can’t do with non-contacts

I don’t use LinkedIn messaging often, so I hadn’t realised they had locked down In-Mail to only paid LinkedIn accounts, and even then, significantly throttled how many you can send.

I ended up sending connection requests to non-contacts, with a custom message including the download link, as a work around, however that wasn’t the most eloquent way to approach it.

Takeaways

Here are my four big takeaways from all of this work.

  • Make sure you add true value to your audience. Nobody bothers engaging with garbage.
  • Plan ahead; choose the right time and article text.
  • Reuse the efforts – a blog post to follow up the article means more shares and exposure.
  • Effort in, results out. I could have gone half cocked, but wouldn’t have enjoyed the same results.

Best of luck! Let me know how you go with doing something similar.

build an email list

Digital Marketing Success: Build an Email List

I’ve worked with business and personalities large and small over the years, who have a large focus on social media audience building. This is fantastic – but don’t forget to build an email list!

I recently gave some advice to a musician I know, about how he should build a larger audience and engage with them better. I follow him on a couple of social platforms, and I see that he is building a strong following. Yet there’s an activity he seems to have missed – that is, continuously build an email list.

At the moment, there seems to be a big focus on vanity metrics out there. The average punter is asking how large can you build your social media following? The issue with too much focus on followers and connections, and not enough on actual engagement, means these people may end up left behind.

Your email list subscribers are something you’ve earned, and have control over. Unlike your social media audience, which is very much a ‘rented crowd’. Let me explain in more detail why it’s imperative you build an email list.

Audience at concert

Audience at concert

Benefits of email versus social

Social media is fantastic; I am not suggesting you should take your focus off this channel. However, to ensure better engagement with your audience, you’ll want to include email in the mix; here are seven compelling reasons why you should build an email list.

You own the audience

Unlike social platforms such as Facebook or Twitter, you aren’t sharing your subscriber data with services that sometimes have dubious privacy policies. Remember, these platforms are in the business of selling advertising.

Add to this, you could lose access to your account at any time, even though if you play by the rules, it’s unlikely. If you read the Terms of Service for Facebook and Twitter, you’ll find that your account can be terminated at their sole discretion. That’s a scary concept if you’ve spent money and lots of time, building that audience.

More visibility

Sending an email ensures you cut through the noise better, than posting on a crowded social media channel, such as Twitter.

Emails tend to get opened more (see below), read for longer, and are less likely to be clashing with similar messages at the same moment.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

Better segmentation

The issue with social networks, is that your followers are in one big list. If you build an email list, you can also segment your audience by anything you wish to define them by.

If you can segment your subscribers, then you can email them more appropriate messages. If I have bought your album, I may want to hear about gigs in my hometown. If I have bought a ticket to a concert, I’m likely to be interested in your new album.

The footer of every email should also be used to promote your social media channels, to encourage subscribers to join you in the social ecosystem.

Email marketing example

Email marketing example

Ability to personalise

You can’t personalise a message to your audience on social, without hitting each audience member one on one, which is laborious and generally frowned upon.

Email allows you to personalise with whatever merge data you have available. Want to email a thanks to me (and every other person) who bought a ticket to your concert? Easy!

Increased engagement

Email has a far better open rate, than the chances of a followers seeing your social media post, organically. Social@Ogilvy reports the average Facebook page has a 2% organic reach. In a recent Mailchimp report, it showed artists have an average 27.12% open rate for emails.

If you want to reach more people from a single post, then email will give a 14 times better return.

Decreased costs

Whilst email isn’t free, and social media organic posts are, the challenge is trying to be visible to most of your audience. Statistics show a 2-8% of Facebook followers may see your latest status message. They want you to spend $20-$200 on promoting that post to your followers, making the platform nearly a pay-per-post business.

If you build an email list, you can enjoy a 25%+ open rate, and it will only cost you a few cents per subscriber or less, to reach their inbox.

4.24% of email subscribers will purchase, versus 0.59% of social media contacts.
Monetate.

Ability to connect socially

If you have someone’s email address, this means you can use this data to connect with them on many social platforms. You can also use this to display an ad, specific to your subscribers.

For example, Facebook advertising has a custom audiences feature, which means you can display a specific ad for your subscribers, where Twitter and LinkedIn allow you to send a connection request based on an email list.

Tactics

You want to link up all your active social profiles back to a website, and have that website link back to the different social platforms that you are active on. Think of it as your own small network.

Social platforms and website

Social platforms and website

This means that social media followers can visit your website and join your email list, and website visitors can find the appropriate social platform for them to follow you on. See my article, The Complete Guide on How to Use Twitter for Content Marketing for further tips on social media.

Say I find you on Instagram. I don’t use Instagram daily, whereas I do use Twitter a few times a day. I can click your profile link, find your website and then see you’re on twitter, and Bingo! I follow you on the social platform I prefer.

If you don’t have a large website, or you are in the early stages of building your own personal brand (such as a musician in this example), you want to ensure you have a clear primary and secondary focus when people visit your website.

This quick sketch below shows how a single page could work for you. Have a photo of yourself, a short biography with contact details, a prominent email subscribe form, as well as links to various social platforms.

Website with email and social

Website with email and social

There are a truckload of different methods to encourage visitors to subscribe to your email list. An often used technique (especially for musicians, writers and creators) is a freebie for signing up; in the musician example this could be an MP3 track off a previous album, the chance to win tickets to a concert, discount merchandise or more.

Out of all the channels I tested as a marketer, email continually outperforms most of them.
– Neil Patel

Summary

Successful digital strategy should always include an activity to build an email list – this helps protect you from the rising costs and dropping engagement rates on social media, and allows you to be better prepared for longer term success.

The seven main benefits again, are;

  • You own the audience
  • More visibility
  • Better segmentation
  • Ability to personalise
  • Increased engagement
  • Decreased costs
  • Ability to connect socially

Now that you understand that email is a vital component of your digital marketing, get cracking, and build that email list and engage better with your audience.

Twitter for content marketing

The Complete Guide on How to Use Twitter for Content Marketing

There are over 300 million people tweeting around the world each day. They are sharing thoughts, taking photos and videos, and importantly for bloggers, writers and content marketers, there is nothing better than Twitter for content marketing – it’s a great channel for sharing links to articles, videos and resources.

If you are writing content, such as articles or blog posts, and you aren‘t yet using Twitter for content marketing, then you are missing an extremely important part of your content promotion mix.

If Twitter is used well, it can drive tons of traffic to your blog or website. However, simply auto-tweeting the title of the blog post with a link back to your website every time isn’t going to work.

Social referral analytics

Social referral analytics

There are six important steps in using Twitter for content marketing;

  • Finding your audience
  • Engaging your audience
  • Curating related content
  • Sharing your content
  • Thank people who share
  • Review your analytics

Let’s go through each of these steps in more detail.

Finding your audience

If you plan to use Twitter for content marketing efforts, then you have to build a sizable audience. The easiest way to get followers naturally, is to follow them first.

The people who are most likely to appreciate the content you are tweeting are those who tweet similar content. There are a number of different tactics you can use to find these people, and follow them.

Start by clicking on a relevant hashtag, and see who is sharing or tweeting using that hashtag.

Another method is using Twitter Search to uncover who shares other related content, and looking at what else these accounts share. You can even get a little smarter, and use the URL search operator to find people sharing your competitors content (example).

Twitter for Content Marketing

Twitter Search

These are manual methods, and there are also a number of automated tools  that will help you uncover Twitter accounts you should consider following.

The screen grab below shows how Manage Flitter works. Tools like this are a lot smarter than manual methods, as you can search by all sorts of filters, to ensure you uncover only the most likely accounts.

Using Manage Flitter to find potential audience

Using Manage Flitter to find potential audience

Engaging your audience

Twitter is often misused as a broadcast medium; people set up accounts, blast 20 tweets every day about their product, and then wonder why they have awful engagement. A huge Twitter for content marketing fail.

Repeat after me; Twitter is a two way communication tool.

If you plan to just hook up an RSS feed and never engage, then the best of luck to you. It is typically difficult – unless you are a large media company – to get away with that sort of behaviour, and frankly, it’s lazy.

The better approach is to mix your own content shares, with other content, and off the cuff ‘ad lib’ personal tweets. For example, my most engaged tweet so far this month, was when I complained about US marketers not considering their international audience. It didn’t have a link, an image or even a hashtag.

Curating related content

There is nothing worse than seeing a Twitter account sharing their own content over and over and over again. It makes your account look purely self-promotional. You need to make the effort to find related content that is high quality, and useful for your target audience if you want to effectively use Twitter for content marketing.

If you have Hootsuite or Buffer, you can use the content curation service, Quuu, to automatically queue up related posts in specific categories.  They have a free plan, which means you can tweet their curated content twice a day for zilch.

Another method that works well for me, is to export my growth.email spreadsheet as a CSV, add appropriate hashtags, and share these. Why just use all that hard work for just my newsletter?

Another more advanced method, is by using a content discovery tool, such as what comes with Ahrefs, which makes collation of content to possibly share a breeze. Simply search for a phrase (see screen shot below), sort by shares, download as a CSV, and then check out the links – this ensures you know the content you’re sharing – and queue it up with appropriate hashtags.

Using Ahrefs to uncover content

Using Ahrefs to uncover content

Sharing your content

The most important tactic for anyone using Twitter for content marketing, is sharing your own content. If you want to do it well, however, you need to do more than tweet just the article title and link. The more effort you put into writing your tweets, the better the result.

For example, here’s a tweet my digital marketing agency made recently, about an article we had recently written (which we have shared at least six times now, to maximise awareness).

Notice how we referred to one of the takeaways, used emoji’s and threw in a suitable hashtag as well? This engages much better than just tweeting the title and link.

Have a lot of previous articles on your blog? See my article, How to Regularly Promote Your Content in No Time at All on how to make sharing your cornerstone content (blog posts that last with time) a five minute process every month or two.

If you want to get your content shared by hundreds of other social media users, check out the Quuu Promote offering – it’s a great way to push your content sharing to a whole new level.

Seven elements of an awesome tweet

Include an image

All the research shows that an image makes people notice. If you can use a non-stock image, even better. At least not a cliche one, and definitely don’t overlay lots of text. The example above was drawn by one of our talented team.

Add value

Every tweet should be useful, and not overly salesy. If you don’t see value in it, nor will your audience. I always err on the side of quality not quantity.

Take a look at what your audience is sharing; what is it that makes them appreciate it so much, they are willing to share it? Mimic that level of quality.

Be succinct

Studies show that tweets that are under 100 characters long, tend to get higher conversions. When you’re promoting an article you’ve written, write a brief intro – enough that the reader knows what to expect when they click through.

Content that I share from other sources, I try to include something, even if it’s just a ‘Great read!’ and the relevant hashtag to give readers direction to what it contains.

Use a quote

Try using a teaser from your post. The quote needs to be precise and give a good idea of what the post is about. The following tweet was created by using a tool called missinglettr (great name!) that helps find quotable content in your posts.

Use a hashtag

Hashtags are a great way to uncover interesting content, and many Twitter users agree. Use common yet relevant hashtags to help others find your content. A nifty service to find the right hashtags is hashtagify. They track the use of hashtags, and suggest relevant ones that also appear regularly.

Hashtagify

Twitter hashtags tool

Mention others

If you are sharing an article or post that mentions other brands or people, be sure to mention them in your tweets. They’ll be flattered and there’s a good chance they’ll share it too, which helps you reach their audience as well.

Using the twitter feature, Who's in this photo?

Using the twitter feature, Who’s in this photo?

Rather than just include a bunch of @username mentions in your tweet, consider uploading an image, and tagging them in it, by clicking on the ‘Who’s in this photo’ link, as shown above.

Just be sure to only mention people either in your article, or you know who will enjoy the article – it is frowned upon (for good reason) if you add the maximum 10 accounts to every image you share.

Facts and figures

If your article includes statistics, try to quote these – people love facts and figures.

The right statistics will help support your message and provide validity to your content. It is a great way to infer your content takeaway and adds credibility.

Thank people who share

If you are using Twitter for content marketing, and want to build an engaged audience, and be genuine at the same time, a simple thank you goes a long way. Keep an eye out for people sharing your articles, then reach out to say thanks (and fave the tweet, by clicking the love heart).

There are two types of shares; those who tag or mention you, and those that don’t. For me, that’s probably a 40/60 split, with many articles shares not mentioning me, so I ensure I go out and find them.

Thank people who share

Thank people who share

To do this, I have a daily habit of manually searching Twitter for my domain name, since most of my articles are here. The query should be url:domainname.com which returns something like the following.

Twitter for content marketing

Twitter search

I then try to show my gratitude by saying a quick thank you – sometimes with an emoji, sometimes with their first name. These thank you tweets are often replied to, or at least liked in return.

It shows the sharers that you appreciate their kindness in sharing, and it encourages them to follow you and share other content you have written.

Review your analytics

Twitter has an awesome tool called Analytics which can be found in the desktop navigation menu under your profile image.

Top media tweet

Top media tweet

These analytics go deep into your audience interests, general impressions, and which tweets worked best. This fantastic data for anyone using Twitter for content marketing – it means you can see what content and tweets are resonating with your audience.

This example shows that people enjoyed that article. Ideally, if it isn’t time relevant, queue it up again and again, using different titles, over a period of time. See my article, How to Regularly Promote Your Content in No Time at All to see how I do this regularly.

Twitter for Content Marketing recap

In summary, using a little effort, you can promote your content to your Twitter audience, therefore driving traffic and without looking like a spammer.

Remember to follow the six steps to success, being;

  • Finding your audience
  • Engaging your audience
  • Curating related content
  • Sharing your content
  • Thank people who share
  • Review your analytics

All the best! (Whilst you are at it, don’t forget to follow me on Twitter; I’ll follow you back as well!).

curated newsletter on growth hacking

The How & Why Behind Weekly Curated Newsletter, Growth Email

At the start of this year, I kicked off a side project to send a weekly curated newsletter on growth marketing, called growth.email. Basically, I read a ton of articles, choose the ten best and send a weekly email to over 1,600 subscribers.

I’ve had a number of questions since I started on how I put these emails together, so here’s the workflow I use to create each weekly issue.

Curate a number of feeds
I use Feedly to bring in many RSS feeds, and categorise them by topic. Each week, as part of my process, I add and remove feeds, to get the best content into my reading list.

I will scour Reddit, Twitter and Facebook for new interesting articles and typically skim a few other articles on the same site, then add the feed to my Feedly.

Feedly screen

Feedly screen

Read a huge list of articles
I try my best to have a variety of topics and sources in each issue. For example, I’ll only include 1-2 social media marketing articles in any one week, as well as avoid choosing the same source for more than 1 or 2 articles in an issue. The last anyone wants to read in a curated newsletter are 10 articles in one week all on a specific growth area, or from the same source.

I try to read a couple of articles every evening. I start by skimming the article, ensuring it is useful and not just an advertisement for a product, has actionable advice and is at least 500 or more words. If it meets these criteria, I will then go through and read the article properly, ensuring that it is quality content, and will appeal to my audience.

Save it to my newsletter library
The great thing about my chosen curated newsletter tool, Goodbits, is that they have a Chrome plugin, which allows me to save the very best articles as candidates for inclusion. I just click the plugin button, rewrite the title and summary if required, and it then gets saved into the content library, along with thumbnail images.

Goodbits chrome plugin

Goodbits chrome plugin

Build the newsletter
When I decide I have enough articles in my library, I then go into Goodbits, review my content library, and drag and drop the articles I wish to include in this weeks curated newsletter.

I will then add the overall email introduction and footer text, add that issues sponsor link, and send myself a copy to check and review.

Goodbits

Goodbits

Schedule to send
I send every issue of growth.email at the very same time each week. Because I’m in Perth, Western Australia, and most of the subscribers are in the USA or UK, I schedule it for 8.30pm Wednesdays local time, which is 1.30pm in London, or 8.30am on the east coast of the US.

Whilst I realise it may be late night on the east coast of Australia, or very early morning elsewhere, it is more about the consistency than the actual local time. People get in the habit of expecting my curated newsletter at a particular time of their local day.

Homeslice showing time zones

Homeslice showing time zones

Add to my content spreadsheet
I use a Google Sheet to track all my previous shared articles, to check I don’t double up, as well as use this list to create articles such as my last blog post, as well as export for easy sharing on social media.

Google sheet of content

Google sheet of content

Answer queries from readers and sponsors
I am very lucky to have so far attracted all sponsors organically, and haven’t had to go looking for sponsors. People and brands approach me by email, and it’s a case of sharing the rate and next available dates.

I’m sure that one day I will have to go hunting for sponsors, however I am enjoying spending my effort on finding quality content, and not on chasing money to pay for it at this stage.

I tend to also receive a couple of emails each week, with feedback either on the entire newsletter or a specific article. I sometimes get content suggestions by email or social as well.

Curated newsletters can be work
Curating a quality content newsletter is a manual and sometimes long task, however the alternatives are all automated and quality can’t be maintained. The point of a curated newsletter, is ensuring content is high quality and on topic, hence why readers will subscribe.

Running growth.email overall is an enjoyable experience, I get to read a lot, and I receive regular great feedback from readers, such as below.

Curated newsletter feedback

Curated newsletter feedback

If you are considering starting a curated email newsletter, then I highly recommend you give it a go. The enjoyment of sharing something you are passionate about, and getting great reader feedback if it all goes well, is very motivating.

If you haven’t yet, don’t let all my hard efforts above go to waste – sign up to growth.email and get 10 great articles in your inbox every week. Thanks!

growth marketing articles

212 Killer Growth Hacking Articles Published In 2017


I’ve spent dozens of hours, reading over 650 growth hacking articles in my mission of collating the ten best articles every week to send to my growth.email subscribers. Now, with 22 issues in the archives, I have categorised and listed 212 of the best growth articles for you below.

If you’d like to receive ten of the best growth hacking articles like this weekly by email, please sign up for my weekly growth marketing email newsletter.

You can scroll down to see the entire list, or use this index to jump to that section;

Affiliate & Referral Marketing
Analytics
Chatbots & Messaging
Communities
Content Marketing
Copywriting
Conversion Rate Optimisation
Ecommerce
Email Marketing
Engineering
General Growth Marketing
Growth tools
Influencer Marketing
Pay Per Click
Public Relations
Product & Pricing
Sales
Search Engine Optimization
Social Media Marketing
Video Marketing

212 Killer Growth Hacking Articles Published This Year

 

Affiliate & Referral Marketing

“Referral sales means closing your new and current customers on the concept of introducing you to other companies that are likely to need the solution you’ve built.” – Steli Efti.

How To Use Affiliate Marketing to Grow Your eCommerce Business by David Tile

3 Ways To Use Referral Marketing To Generate More Sales For Your e-Commerce Store by George Vasiliadis

The B2B referral sales system: The magical outbound growth engine most startups never use! by Steli Efti

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Analytics

“Analytics not only tells you what is problems you have on your website; it will also tell you what changes you need to make to fix these problems.You just have to examine and analyze the data carefully.” – Khalid Saleh

Excel template for cohort analyses in SaaS by Christoph Janz

12 Google Analytics Custom Reports to Help You Grow Faster by Shanelle Mullin

LinkedIn Analytics: A Guide for Marketers by Kaylynn Chong

You’re Doing It Wrong: A Guide to Mobile Organic Attribution by Alex Austin

How to Setup Google AMP Webpages with Analytics Tracking by Dmytro Spilka

How to Use Google Analytics to Increase Conversions by Khalid Saleh

Marketing Attribution Models: Choosing the Right One (and Mistakes to Avoid) by Referral SaaSquatch

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Growth marketing analytics

Growth analytics. Source: Pexels.


 

Chatbots & Messaging

“There are some great applications popping up from brands that genuinely add value to the end consumer, and early signs are showing that consumers are actually responding really well to them.” – Matthew Barby.

Life Beyond Email: Chatbot Marketing by Matthew Barby

7 reasons why messaging should mirror real conversations by Benjamin J Keyser

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Sign up to growth.email and get articles like these, weekly.


 

Communities

“To get traction, implement these ten strategies top writers use to identify questions, drive traffic, build community, and creating a huge, loyal following fast.” – Josh Fechter

How to Get Thousands of Leads from Quora in Five Months by Josh Fechter

Growth Hacking Reddit: 10k+ Visitors Each Month (For Free) by Eddy Azar

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Content Marketing

“A content upgrade plays on the fear of missing out because the reader has already invested a lot of time into the content – they want the full picture, but part of it’s being held back.” – Sujan Patel.

The Best Way to Get More Results From Your Content by Brian Sutter

How To Deliver Large-Scale Projects Using A Content Hub Strategy by Chad Harwood-Jones

7 Traits That REALLY Define High-Quality Content by Larry Kim

How To Promote Your Blog With 107 Content Promotion Tactics by Nathan Ellering

How to Get Your Writing on the Road to Being Read and Spread by Robert Bruce

User-Generated Content May be the Ultimate Conversion Tool (Bonus Download) by Jon MacDonald

10 ways copy can make you more money right now by Annie Maguire

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love by Jen Havice

How to Make Visual Content More Meaningful by Nathan Ellering

How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Mo (In About One Year) by Tyler Hakes

How to Get 100,000 People to See Your Blog Post by Len Markidan

How to Use FOMO to Increase Traffic & Conversions by Sujan Patel

How New SaaS Companies Should Be Using Content Marketing by Sujan Patel

40 Ways to Repurpose Your Blog Content (And Why You Should) by Mary Fernandez

How to Write Phenomenal Blog Posts in a World Full of Average Ones by Lauren Holliday

How 4 Top SaaS Companies Use Content to Strengthen Their Product Marketing by Ben Mulholland

The Subterranean Foundations of Any Good Content Marketing Strategy by Robert Bruce

How to Know Exactly What Content to Deliver to Convert More Prospects by Brian Clark

Online Content: Is Longer Really Better? by Jacob Baadsgaard

These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months by Neil Patel

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Copywriting

“Put simply, copywriting is writing to persuade, convert, and sell. Good copywriting gets clicks, shares, and opens. Bad copywriting gets swept under the rug.” – Robbie Richards.

13 Killer SEO Copywriting Tips (With Examples and A/B Tests) by Robbie Richards

66 Copywriting Tips that Will Boost Your Conversion Rates by 327% by Cornelia Cozmiuc

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Conversion Rate Optimisation

“According to Econsultancy, “only about 22 percent of businesses are satisfied with their conversion rates.” So, what’s going wrong? – Neil Patel.

There isn’t a way I could include a list of growth hacking articles, without covering conversion rate optimisation (CRO for short). CRO can often make or break a campaign, and these links will explain how.

How to boost your conversion rates with this simple trick by Marcus Karoumi

Split Testing: 7 Tricks to Gain More Sales by Isha Singh

Thank you pages: 7 ways I’ve increased retention and conversion (2016) by Talia Wolf

[Gifographic] Better Website Testing – A Simple Guide to Knowing What to Test by Johnathan Dane

Optimize Your Site for Conversions: Deconstructing Strategies that Work by Bree Chapin

A Roadmap to Creating An Effective Personalization Strategy by Chris Goward

31 Mobile Landing Page Ideas To Help You Fly Above Your Competition by Cynthia Meyer

22 Effective Ways to Use Landing Page Social Proof [Original Research] by Cynthia Meyer

Data-Driven Optimization: How The Moneyball Method Can Deliver Increased Revenues by Jon MacDonald

User Experience Testing: A Conversion-Focused Guide by Alex Birkett

100 Must Read Resources on Conversion Optimization by Sinan Hatahet

The Breadcrumb Technique – Landing Page Test Doubles Conversion Rate by Johnathan Dane

How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay by Maggie Crowley

10 Ways To Make Your Lead Generation Website Convert On The First Visit by Brad Shorr

Funnel Hacking: More Crucial than Growth Hacking by Audrey Melnik

How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires by Nathaniel Cheung

How to Increase the Revenue Value of Your Homepage by 851% by Neil Patel

Beyond A vs. B: How to get better results with better experiment design by Natasha Wahid

Four Principles for Making Experimentation Count by Lindsay M Pettingill

How to Blast Away the Top 15 Conversion Roadblocks on Your Website by Neil Patel

Why 90% of your experiments shouldn’t last longer than 2 weeks by David Arnoux

How to get evergreen results from your landing page optimization by Natasha Wahid

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages by Talia Wolf

The Beginner’s Guide to Google Optimize by Shanelle Mullin

How to Use Personality Science to Drive Online Conversions by Vanessa Van Edwards

The great big list of landing page tests to try by Amy Bishop

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Ecommerce

Case Study: Nasty Gal is Killing It at ECommerce – Here’s How They Did It by Morgan Brown

2017 eCommerce Conversion Rate Trends That Are Here to Stay by Shivangi

How to Use Email Automation to Boost eCommerce Conversions by Daniel Kohn

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Email Marketing

17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal) by Alex Turnbull

Everything You Need To Know About Email Segmentation And Personalisation by Ankit Prakash

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) by Sam Thomas Davies

How To Increase Your Email Subscribers By 339% In 60 Days [Case Study] by Daniel Ndukwu

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) by Sam Thomas Davies

Email Marketing Hacks: Read This Checklist Before Hitting Send by Ajit Singh

15 Actionable Strategies to Grow Your Email List (Even If You Have No Traffic) by Sarah Peterson

How to Get Your Emails Delivered to the Gmail Primary Tab Easily by Zoran Orak

How I grew my mailing list from 0 to 100,000 in 1 Month by Abdul Hafez

The Email Marketing Psychology Crash Course by Sarah Peterson

Post-Purchase Emails: How to Boost Retention & LTV by Danny Wong

How to Craft the Perfect Outreach email by Sujan Patel

Email List Management Tricks: Pay less and get more out of it by Gabor Koncz

How to Align Email Marketing to The Buyer’s Journey (With Examples) by Sam Thomas Davies

How To Send Better B2B Emails In 2017 by Melanie Kinney

Automated Outbound Sales: How Segment Increased Outbound Email Conversion by 200% by Michael Thomas

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Engineering

6 free side projects guaranteed to drive revenue and bring in customers by Yannick Khayati

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General Growth Marketing

“To define the viral loop, you can think of it as the steps a user goes through between entering the site to inviting the next set of new users” – Andrew Chen.

These growth hacking articles are general in nature, covering many facets of how to improve growth in your product, business or service.

Grow your sales by creating urgency—featuring examples of scarcity from Booking.com and Garth Brooks

43 Founders Reveal Growth Hacking Strategies That Landed Their First Customers

Getting to $600k/mo with ConvertKit [Case Study] by Courtland Allen

25 Free Marketing Tricks I Used To Generate a Quarter-Million Page Views For My Startup by Julien Brault

7 biggest marketing strategies for 2017 by Noah Kagan

No More Hacks: Why Tired, Old Boring Processes Can Make You a Better Marketer by Brad Smith

10 lessons I learned from David Hauser’s $0 to $30M B2B SaaS interview by Chris Von Wilpert

11 Ways to Turn Prospects into Customers by Allen Finn

Slimy Marketing Can Hurt Your Business. Learn How to Avoid It. by Meryl Ayres

Why Every Saas Company Should Try Concierge Onboarding by Sujan Patel

9 Activation Secrets You Need to Be Using by Brad Smith

Growth Is Optional: 10 Reasons Why Companies Fail At Growth by Brian Balfour

How to Choose Digital Marketing Channels for Long Term Growth by Alex Birkett

RRF: a framework for building impactful notifications by Andy Carvell

3 Cognitive Biases Stunting Your Growth by Janet Choi

7 Modern Marketing Frameworks Every Startup Needs to Know by Lloyd Alexander

Putting It All Together – How Josh Elman Identified A Growth Driver At Twitter by Sean Ellis

Find the key to app growth without an army of data scientists by Alicia Shiu

How to Hack Growth When Growth Stalls by Sean Ellis

The $0 Marketing Stack – Free Growth Marketing Stack by Juan González

6 Killer Weapons for Growth by Simon Sylvest

35 Lessons from 13 Years of Marketing by Mary Green

Seek Authentic Growth by Brian Balfour

Common Growth Hacking Myths (and How Growth Actually Works) by Shanelle Mullin

The Growth Marketer’s Guide to Aha! Moments by Ty Magnin

From 1k to 10k customers: 4 steps to scale your B2B startup in new markets by Steli Efti

100 Marketing Growth Hacks Learned from 5 Years as a Startup by Kevin Ho

5 Recommendations for Setting Yearly Growth Goals by Brian Balfour

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster by Jennifer Pepper

How we grew 100% organically every quarter by Mypoolin

50 B2B Lead Generation Ideas from the Experts by Takeshi Young

How to steal customers from your competitors? by Dominik Vacikar

128 High Converting Growth Hacks – The Last Growth Hacking List by Helvijs Smoteks

Growth Hacking explained in 12 simple steps by Yannick Khayati

Monkey Business: The Story Behind MailChimp’s Wild Growth by Erik Devaney

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel by Danavir Sarria

Growth Mindset: 10 Principles to Growth by Pierre Lechelle

Structure Your Marketing Team for Growth by Kipp Bodnar

The 2 Best Online Marketing Strategies for Businesses on a Tight Budget by Jacob McMillen

Not Sure Which Marketing Funnel Stage to Target? Start Here: by Stefan Mancevski

50 B2B Lead Generation Ideas from the Experts by Takeshi Young

The Three Main Strategies For Creating Sustainable Growth by Growtheus

How To Prioritize Your SaaS Marketing Tactics For Maximum ROI [Free Template Included] by Nicholas Mullen

4 of the Best Growth Hacking Experiments to Try in 2017 by Katherine Boyarsky

What’s your viral loop? Understanding the engine of adoption. by Andrew Chen

Cheap data: You are about to get so much better at marketing by Brian Massey

How to Capture Attention in a Cluttered World by Nick Kolenda

Can You ‘Feel’ It? How to Use Emotional Decision-Making in Marketing by Nathan Chan

A Dozen Lessons on Growth by Tren Griffin

The Five Types of Virality by Josh Elman

2016 Year In Review – Double Your Freelancing by Brennan Dunn

Climbing the charts: 4 tips to get to #1 on Product Hunt by Jordan Woods

Top 3 Growth Hacking Examples Of 2016 by Lee Gladish

How KlientBoost scaled from $0 to $1M in 12 months by Devesh Khanal

How To Engage And Retain App Users Like The Big Players (Facebook & Snapchat) by Paul Kemp

How I Made $10,000 in Four Hours With an Online Course That Doesn’t Yet Exist by Julien Brault

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Growth hacking articles

Growth hacking results. Source: Pexels.


 

Growth tools

27 Growth hacking tools you should use in 2017 by Abdul Hafez

The Mobile Growth Stack: 2017 Edition by Andy Carvell

Growth Marketing Tools: Techniques & Secrets for 2017 by Dara Strutt

27 Dream Marketing Stack Tools You Can’t Afford to Miss by Brad Smith

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Influencer Marketing

A 3-Step Guide to Media and Influencer Outreach Targeting Inspired by 1,300 Publishers by Ashley Carlisle

Songwriter Accidently Does Influencer Marketing Perfectly, Gets 40k Views Overnight by Benji Hyam

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Pay Per Click

“Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook.” – Brad Smith.

If you need advice on AdWords, FB Advertising or more, these growth hacking articles will give you a great kick start.

Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study] by Andy Beohar

10 Brilliant B2B Facebook Ads Deconstructed by Jack

PPC Ad Testing Tips From Our Top 10 Experts by Cynthia Meyer

Case Study: 1,057 leads in 7 days with £5 ad spend by Tim Felmingham

7 Power Words & Phrases to Test in Your Facebook Ads by Brad Smith

We Spent $100k On Facebook Ads. Here’s What We Learned. by Jonathan Taylor

LinkedIn Ads: How to target your ideal prospect every time by AJ Wilcox

The Top 10 Most Common AdWords Mistakes (And How To Fix Them) by CrazyEgg

Branding Success: How to Use PPC to Amplify Your Brand by Purna Virji

Facebook Ads Bidding – 54 Tips, Hacks & Methods to Know by Karola Karlson

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads by Allen Finn

10 Lesser-Known Facebook Ad Features (and Why You Should Use Them) by Jay Shemenski

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B by AJ Wilcox

10 Lesser-Known Facebook Ad Features (and Why You Should Use Them) by Jay Shemenski

3 Reasons You Need to Try Pinterest Ads by Ivan Kreimer

AdWords Account Expansion: Scaling & Growing Successfully by Melissa Mackey

6 Little Steps to Create a Killer PPC Landing Page by Michael Fitterer

Facebook Ads Manager: A 125-Point Guide To Make You A Superhero by Johnathan Dane

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Public relations

Public relations. Source: Pexels.


 

Public Relations

How To Pitch Press – The Definitive Guide by Dmitry Dragilev

Here’s How We Get Featured in the LA Times (and Other Top Tier Publications) by Thomas Mcloughlin

Best Pre Launch Tips For Your Product by Shivam Sharma

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Product & Pricing

9 Psychology-Based Pricing Strategies You Can Use Today (+ Swipe File) by Sleeknote

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Sales

Often ignored in lists of growth hacking articles, sales is yet another driver for growth, and can’t be ignored.

We Analyzed 25,537 Sales Calls. Here’s What We Learned by Chris Orlob

4 Sales Lessons From InVision’s SVP of Sales Ryan Burke by Erik Devaney

39 sales statistics that will change the way you sell by Ramin Assemi

25 proven sales strategies from top entrepreneurs and startups by Ryan Robinson

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Search Engine Optimization

“For many startups, SEO is viewed in the same vein as Tarot cards and palm readings. The whole process seems like a sham, and its reputation isn’t helped by genuinely spammy “SEO outreach emails” where some automated message tells you that your site needs optimization. Yeah, okay.” – Gregory Ciotti.

SEO isn’t a short term solution, however for the medium to long term, these growth hacking articles will show you how to win at getting great rankings.

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website by Neil Patel

Simple SEO Wins for Startups with One Page, One Term by Gregory Ciotti

Rethinking Long Tail Keywords: how to get TONS of traffic from ‘unpopular’ search queries by David McSweeney

15 Meta Description Examples & How To Master Them by Dan Shure

How to Create Keyword Maps and Avoid Cannibalization (The SEO Variety) by Tyler Thursby

Resist Old On-Page SEO Tactics With These 5 Tricks by Rand Fishkin

Strategic SEO Decisions to Make Before Website Design and Build by Maryna Samokhina

The Wise Content Marketer’s Guide to Sensible SEO by Sonia Simone

42 Hacks to Score White Hat Backlinks for an Online Business in 2017 by Kaloyan Yankulov

How to monitor Google Knowledge Graph changes and performance by Tony Edward

Link Building for Your Startup by Meri Chobanyan

Tips on Finding Website Optimization Opportunities for Your Business by Vahe Arabian

What we learned about “Long Tail” by analyzing 1.4 Billion keywords by Tim Soulo

Site speed tactics in a mobile-first world: Why you need to step up your site speed game by Pete Campbell

Link building: Preliminary research and analysis by Andrew Dennis

How to do server-side testing for SPA optimization by Natasha Wahid

How to use Search Console for quick SEO wins by Tereza Litsa

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months by Dmitry Dragilev

Cracking Facebook SEO – Optimization Tips That Win Higher Page Rankings by Cornelia Cozmiuc

How I Got 22 Follow Links In Half a Day by Abi Travers

19-Step On-Page SEO Checklist (with FREE Automation Template) by Robbie Richards

Top SEO tips for 2017 by Christopher Jan Benitez

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Social Media Marketing

“When you’re struggling to come up with new, exciting social content, it’s helpful to look back at your “North Star”—a past post that was really successful. By understanding what went well and why, you can set guidelines that will help you consistently produce high-performing content.” – Emily Copp.

These growth hacking articles show you how to build growth using various social media strategies, across a number of platforms.

How to Grow Your Audience on Snapchat According to Data From 217,000 Snaps by Sophia Bernazzani

The Crazy Egg Pinterest Marketing Guide by Sharon Hurley Hall

10 Ways to Maximize Your Chances at Getting Verified on Twitter by Kevan Lee

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) by Alfred Lua

20 Twitter Growth Hacking Tools for Startups by Pressfarm

YouTube Video Optimization: Blowing Up Your Rankings and Revenue by Kevin Espiritu

What I’ve learned from growing and unfollowing over 250,000 followers on Twitter by Travis Wright

How to Do an Instagram Audit in 60 Minutes or Less by Dominique Jackson

How to Design Facebook Images That Get More Clicks by Ryan McCready

7-Step Facebook Marketing Strategy to Dominate 2017 by Alex York

The Best Way To Get 3000 Instagram Followers in 4 Months by Jordan O’Connor

How to Use Social Media to Hype Your Product Pre-Launch by Kaylynn Chong

What We Learned from Our Top-Performing Social Media Posts by Emily Copp

Social Media Copywriting: How to Compose Text for 5 Different Channels by Amanda Zantal-Wiener

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Video marketing

Video marketing. Source: Pexels.


 

Video Marketing

The 4 Pillars of Stellar Video Marketing by Mitch Meyerson

The 3 Most Powerful Ways to use Videos for Retargeting by Growth Tribe

Video SEO: The Definitive Guide by Brian Dean

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Summary

My sincere gratitude to every one of the writers whose work I feature above; your commitment to sharing your knowledge and lessons are inspiring for all to learn from. I trust you find this hand-curated list of 212 growth hacking articles worth reading, and trust that you’ll join my growth.email weekly growth list.

Every week I share the ten best articles across a wide range of topics, and welcome suggestions to my @thegrowthemail Twitter account as well.

All the best with moving the needle in your business with the many great tips, found in the links above!

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Words & Images © 2005-2016, Miles Burke. All rights reserved.