Miles Burke

Thoughts on startups, small business, marketing & more.

Category: Marketing (Page 1 of 7)

Twitter for content marketing

The Complete Guide on How to Use Twitter for Content Marketing

There are over 300 million people tweeting around the world each day. They are sharing thoughts, taking photos and videos, and importantly for bloggers, writers and content marketers, there is nothing better than Twitter for content marketing – it’s a great channel for sharing links to articles, videos and resources.

If you are writing content, such as articles or blog posts, and you aren‘t yet using Twitter for content marketing, then you are missing an extremely important part of your content promotion mix.

If Twitter is used well, it can drive tons of traffic to your blog or website. However, simply auto-tweeting the title of the blog post with a link back to your website every time isn’t going to work.

Social referral analytics

Social referral analytics

There are six important steps in using Twitter for content marketing;

  • Finding your audience
  • Engaging your audience
  • Curating related content
  • Sharing your content
  • Thank people who share
  • Review your analytics

Let’s go through each of these steps in more detail.

Finding your audience

If you plan to use Twitter for content marketing efforts, then you have to build a sizable audience. The easiest way to get followers naturally, is to follow them first.

The people who are most likely to appreciate the content you are tweeting are those who tweet similar content. There are a number of different tactics you can use to find these people, and follow them.

Start by clicking on a relevant hashtag, and see who is sharing or tweeting using that hashtag.

Another method is using Twitter Search to uncover who shares other related content, and looking at what else these accounts share. You can even get a little smarter, and use the URL search operator to find people sharing your competitors content (example).

Twitter for Content Marketing

Twitter Search

These are manual methods, and there are also a number of automated tools  that will help you uncover Twitter accounts you should consider following.

The screen grab below shows how Manage Flitter works. Tools like this are a lot smarter than manual methods, as you can search by all sorts of filters, to ensure you uncover only the most likely accounts.

Using Manage Flitter to find potential audience

Using Manage Flitter to find potential audience

Engaging your audience

Twitter is often misused as a broadcast medium; people set up accounts, blast 20 tweets every day about their product, and then wonder why they have awful engagement. A huge Twitter for content marketing fail.

Repeat after me; Twitter is a two way communication tool.

If you plan to just hook up an RSS feed and never engage, then the best of luck to you. It is typically difficult – unless you are a large media company – to get away with that sort of behaviour, and frankly, it’s lazy.

The better approach is to mix your own content shares, with other content, and off the cuff ‘ad lib’ personal tweets. For example, my most engaged tweet so far this month, was when I complained about US marketers not considering their international audience. It didn’t have a link, an image or even a hashtag.

Curating related content

There is nothing worse than seeing a Twitter account sharing their own content over and over and over again. It makes your account look purely self-promotional. You need to make the effort to find related content that is high quality, and useful for your target audience if you want to effectively use Twitter for content marketing.

If you have Hootsuite or Buffer, you can use the content curation service, Quuu, to automatically queue up related posts in specific categories.  They have a free plan, which means you can tweet their curated content twice a day for zilch.

Another method that works well for me, is to export my growth.email spreadsheet as a CSV, add appropriate hashtags, and share these. Why just use all that hard work for just my newsletter?

Another more advanced method, is by using a content discovery tool, such as what comes with Ahrefs, which makes collation of content to possibly share a breeze. Simply search for a phrase (see screen shot below), sort by shares, download as a CSV, and then check out the links – this ensures you know the content you’re sharing – and queue it up with appropriate hashtags.

Using Ahrefs to uncover content

Using Ahrefs to uncover content

Sharing your content

The most important tactic for anyone using Twitter for content marketing, is sharing your own content. If you want to do it well, however, you need to do more than tweet just the article title and link. The more effort you put into writing your tweets, the better the result.

For example, here’s a tweet my digital marketing agency made recently, about an article we had recently written (which we have shared at least six times now, to maximise awareness).

Notice how we referred to one of the takeaways, used emoji’s and threw in a suitable hashtag as well? This engages much better than just tweeting the title and link.

Have a lot of previous articles on your blog? See my article, How to Regularly Promote Your Content in No Time at All on how to make sharing your cornerstone content (blog posts that last with time) a five minute process every month or two.

If you want to get your content shared by hundreds of other social media users, check out the Quuu Promote offering – it’s a great way to push your content sharing to a whole new level.

Seven elements of an awesome tweet

Include an image

All the research shows that an image makes people notice. If you can use a non-stock image, even better. At least not a cliche one, and definitely don’t overlay lots of text. The example above was drawn by one of our talented team.

Add value

Every tweet should be useful, and not overly salesy. If you don’t see value in it, nor will your audience. I always err on the side of quality not quantity.

Take a look at what your audience is sharing; what is it that makes them appreciate it so much, they are willing to share it? Mimic that level of quality.

Be succinct

Studies show that tweets that are under 100 characters long, tend to get higher conversions. When you’re promoting an article you’ve written, write a brief intro – enough that the reader knows what to expect when they click through.

Content that I share from other sources, I try to include something, even if it’s just a ‘Great read!’ and the relevant hashtag to give readers direction to what it contains.

Use a quote

Try using a teaser from your post. The quote needs to be precise and give a good idea of what the post is about. The following tweet was created by using a tool called missinglettr (great name!) that helps find quotable content in your posts.

Use a hashtag

Hashtags are a great way to uncover interesting content, and many Twitter users agree. Use common yet relevant hashtags to help others find your content. A nifty service to find the right hashtags is hashtagify. They track the use of hashtags, and suggest relevant ones that also appear regularly.

Hashtagify

Twitter hashtags tool

Mention others

If you are sharing an article or post that mentions other brands or people, be sure to mention them in your tweets. They’ll be flattered and there’s a good chance they’ll share it too, which helps you reach their audience as well.

Using the twitter feature, Who's in this photo?

Using the twitter feature, Who’s in this photo?

Rather than just include a bunch of @username mentions in your tweet, consider uploading an image, and tagging them in it, by clicking on the ‘Who’s in this photo’ link, as shown above.

Just be sure to only mention people either in your article, or you know who will enjoy the article – it is frowned upon (for good reason) if you add the maximum 10 accounts to every image you share.

Facts and figures

If your article includes statistics, try to quote these – people love facts and figures.

The right statistics will help support your message and provide validity to your content. It is a great way to infer your content takeaway and adds credibility.

Thank people who share

If you are using Twitter for content marketing, and want to build an engaged audience, and be genuine at the same time, a simple thank you goes a long way. Keep an eye out for people sharing your articles, then reach out to say thanks (and fave the tweet, by clicking the love heart).

There are two types of shares; those who tag or mention you, and those that don’t. For me, that’s probably a 40/60 split, with many articles shares not mentioning me, so I ensure I go out and find them.

Thank people who share

Thank people who share

To do this, I have a daily habit of manually searching Twitter for my domain name, since most of my articles are here. The query should be url:domainname.com which returns something like the following.

Twitter for content marketing

Twitter search

I then try to show my gratitude by saying a quick thank you – sometimes with an emoji, sometimes with their first name. These thank you tweets are often replied to, or at least liked in return.

It shows the sharers that you appreciate their kindness in sharing, and it encourages them to follow you and share other content you have written.

Review your analytics

Twitter has an awesome tool called Analytics which can be found in the desktop navigation menu under your profile image.

Top media tweet

Top media tweet

These analytics go deep into your audience interests, general impressions, and which tweets worked best. This fantastic data for anyone using Twitter for content marketing – it means you can see what content and tweets are resonating with your audience.

This example shows that people enjoyed that article. Ideally, if it isn’t time relevant, queue it up again and again, using different titles, over a period of time. See my article, How to Regularly Promote Your Content in No Time at All to see how I do this regularly.

Twitter for Content Marketing recap

In summary, using a little effort, you can promote your content to your Twitter audience, therefore driving traffic and without looking like a spammer.

Remember to follow the six steps to success, being;

  • Finding your audience
  • Engaging your audience
  • Curating related content
  • Sharing your content
  • Thank people who share
  • Review your analytics

All the best! (Whilst you are at it, don’t forget to follow me on Twitter; I’ll follow you back as well!).

curated newsletter on growth hacking

The How & Why Behind Weekly Curated Newsletter, Growth Email

At the start of this year, I kicked off a side project to send a weekly curated newsletter on growth marketing, called growth.email. Basically, I read a ton of articles, choose the ten best and send a weekly email to over 1,600 subscribers.

I’ve had a number of questions since I started on how I put these emails together, so here’s the workflow I use to create each weekly issue.

Curate a number of feeds
I use Feedly to bring in many RSS feeds, and categorise them by topic. Each week, as part of my process, I add and remove feeds, to get the best content into my reading list.

I will scour Reddit, Twitter and Facebook for new interesting articles and typically skim a few other articles on the same site, then add the feed to my Feedly.

Feedly screen

Feedly screen

Read a huge list of articles
I try my best to have a variety of topics and sources in each issue. For example, I’ll only include 1-2 social media marketing articles in any one week, as well as avoid choosing the same source for more than 1 or 2 articles in an issue. The last anyone wants to read in a curated newsletter are 10 articles in one week all on a specific growth area, or from the same source.

I try to read a couple of articles every evening. I start by skimming the article, ensuring it is useful and not just an advertisement for a product, has actionable advice and is at least 500 or more words. If it meets these criteria, I will then go through and read the article properly, ensuring that it is quality content, and will appeal to my audience.

Save it to my newsletter library
The great thing about my chosen curated newsletter tool, Goodbits, is that they have a Chrome plugin, which allows me to save the very best articles as candidates for inclusion. I just click the plugin button, rewrite the title and summary if required, and it then gets saved into the content library, along with thumbnail images.

Goodbits chrome plugin

Goodbits chrome plugin

Build the newsletter
When I decide I have enough articles in my library, I then go into Goodbits, review my content library, and drag and drop the articles I wish to include in this weeks curated newsletter.

I will then add the overall email introduction and footer text, add that issues sponsor link, and send myself a copy to check and review.

Goodbits

Goodbits

Schedule to send
I send every issue of growth.email at the very same time each week. Because I’m in Perth, Western Australia, and most of the subscribers are in the USA or UK, I schedule it for 8.30pm Wednesdays local time, which is 1.30pm in London, or 8.30am on the east coast of the US.

Whilst I realise it may be late night on the east coast of Australia, or very early morning elsewhere, it is more about the consistency than the actual local time. People get in the habit of expecting my curated newsletter at a particular time of their local day.

Homeslice showing time zones

Homeslice showing time zones

Add to my content spreadsheet
I use a Google Sheet to track all my previous shared articles, to check I don’t double up, as well as use this list to create articles such as my last blog post, as well as export for easy sharing on social media.

Google sheet of content

Google sheet of content

Answer queries from readers and sponsors
I am very lucky to have so far attracted all sponsors organically, and haven’t had to go looking for sponsors. People and brands approach me by email, and it’s a case of sharing the rate and next available dates.

I’m sure that one day I will have to go hunting for sponsors, however I am enjoying spending my effort on finding quality content, and not on chasing money to pay for it at this stage.

I tend to also receive a couple of emails each week, with feedback either on the entire newsletter or a specific article. I sometimes get content suggestions by email or social as well.

Curated newsletters can be work
Curating a quality content newsletter is a manual and sometimes long task, however the alternatives are all automated and quality can’t be maintained. The point of a curated newsletter, is ensuring content is high quality and on topic, hence why readers will subscribe.

Running growth.email overall is an enjoyable experience, I get to read a lot, and I receive regular great feedback from readers, such as below.

Curated newsletter feedback

Curated newsletter feedback

If you are considering starting a curated email newsletter, then I highly recommend you give it a go. The enjoyment of sharing something you are passionate about, and getting great reader feedback if it all goes well, is very motivating.

If you haven’t yet, don’t let all my hard efforts above go to waste – sign up to growth.email and get 10 great articles in your inbox every week. Thanks!

growth marketing articles

212 Killer Growth Hacking Articles Published In 2017


I’ve spent dozens of hours, reading over 650 growth hacking articles in my mission of collating the ten best articles every week to send to my growth.email subscribers. Now, with 22 issues in the archives, I have categorised and listed 212 of the best growth articles for you below.

If you’d like to receive ten of the best growth hacking articles like this weekly by email, please sign up for my weekly growth marketing email newsletter.

You can scroll down to see the entire list, or use this index to jump to that section;

Affiliate & Referral Marketing
Analytics
Chatbots & Messaging
Communities
Content Marketing
Copywriting
Conversion Rate Optimisation
Ecommerce
Email Marketing
Engineering
General Growth Marketing
Growth tools
Influencer Marketing
Pay Per Click
Public Relations
Product & Pricing
Sales
Search Engine Optimization
Social Media Marketing
Video Marketing

212 Killer Growth Hacking Articles Published This Year

 

Affiliate & Referral Marketing

“Referral sales means closing your new and current customers on the concept of introducing you to other companies that are likely to need the solution you’ve built.” – Steli Efti.

How To Use Affiliate Marketing to Grow Your eCommerce Business by David Tile

3 Ways To Use Referral Marketing To Generate More Sales For Your e-Commerce Store by George Vasiliadis

The B2B referral sales system: The magical outbound growth engine most startups never use! by Steli Efti

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Analytics

“Analytics not only tells you what is problems you have on your website; it will also tell you what changes you need to make to fix these problems.You just have to examine and analyze the data carefully.” – Khalid Saleh

Excel template for cohort analyses in SaaS by Christoph Janz

12 Google Analytics Custom Reports to Help You Grow Faster by Shanelle Mullin

LinkedIn Analytics: A Guide for Marketers by Kaylynn Chong

You’re Doing It Wrong: A Guide to Mobile Organic Attribution by Alex Austin

How to Setup Google AMP Webpages with Analytics Tracking by Dmytro Spilka

How to Use Google Analytics to Increase Conversions by Khalid Saleh

Marketing Attribution Models: Choosing the Right One (and Mistakes to Avoid) by Referral SaaSquatch

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Growth marketing analytics

Growth analytics. Source: Pexels.


 

Chatbots & Messaging

“There are some great applications popping up from brands that genuinely add value to the end consumer, and early signs are showing that consumers are actually responding really well to them.” – Matthew Barby.

Life Beyond Email: Chatbot Marketing by Matthew Barby

7 reasons why messaging should mirror real conversations by Benjamin J Keyser

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Communities

“To get traction, implement these ten strategies top writers use to identify questions, drive traffic, build community, and creating a huge, loyal following fast.” – Josh Fechter

How to Get Thousands of Leads from Quora in Five Months by Josh Fechter

Growth Hacking Reddit: 10k+ Visitors Each Month (For Free) by Eddy Azar

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Content Marketing

“A content upgrade plays on the fear of missing out because the reader has already invested a lot of time into the content – they want the full picture, but part of it’s being held back.” – Sujan Patel.

The Best Way to Get More Results From Your Content by Brian Sutter

How To Deliver Large-Scale Projects Using A Content Hub Strategy by Chad Harwood-Jones

7 Traits That REALLY Define High-Quality Content by Larry Kim

How To Promote Your Blog With 107 Content Promotion Tactics by Nathan Ellering

How to Get Your Writing on the Road to Being Read and Spread by Robert Bruce

User-Generated Content May be the Ultimate Conversion Tool (Bonus Download) by Jon MacDonald

10 ways copy can make you more money right now by Annie Maguire

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love by Jen Havice

How to Make Visual Content More Meaningful by Nathan Ellering

How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Mo (In About One Year) by Tyler Hakes

How to Get 100,000 People to See Your Blog Post by Len Markidan

How to Use FOMO to Increase Traffic & Conversions by Sujan Patel

How New SaaS Companies Should Be Using Content Marketing by Sujan Patel

40 Ways to Repurpose Your Blog Content (And Why You Should) by Mary Fernandez

How to Write Phenomenal Blog Posts in a World Full of Average Ones by Lauren Holliday

How 4 Top SaaS Companies Use Content to Strengthen Their Product Marketing by Ben Mulholland

The Subterranean Foundations of Any Good Content Marketing Strategy by Robert Bruce

How to Know Exactly What Content to Deliver to Convert More Prospects by Brian Clark

Online Content: Is Longer Really Better? by Jacob Baadsgaard

These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months by Neil Patel

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Copywriting

“Put simply, copywriting is writing to persuade, convert, and sell. Good copywriting gets clicks, shares, and opens. Bad copywriting gets swept under the rug.” – Robbie Richards.

13 Killer SEO Copywriting Tips (With Examples and A/B Tests) by Robbie Richards

66 Copywriting Tips that Will Boost Your Conversion Rates by 327% by Cornelia Cozmiuc

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Conversion Rate Optimisation

“According to Econsultancy, “only about 22 percent of businesses are satisfied with their conversion rates.” So, what’s going wrong? – Neil Patel.

There isn’t a way I could include a list of growth hacking articles, without covering conversion rate optimisation (CRO for short). CRO can often make or break a campaign, and these links will explain how.

How to boost your conversion rates with this simple trick by Marcus Karoumi

Split Testing: 7 Tricks to Gain More Sales by Isha Singh

Thank you pages: 7 ways I’ve increased retention and conversion (2016) by Talia Wolf

[Gifographic] Better Website Testing – A Simple Guide to Knowing What to Test by Johnathan Dane

Optimize Your Site for Conversions: Deconstructing Strategies that Work by Bree Chapin

A Roadmap to Creating An Effective Personalization Strategy by Chris Goward

31 Mobile Landing Page Ideas To Help You Fly Above Your Competition by Cynthia Meyer

22 Effective Ways to Use Landing Page Social Proof [Original Research] by Cynthia Meyer

Data-Driven Optimization: How The Moneyball Method Can Deliver Increased Revenues by Jon MacDonald

User Experience Testing: A Conversion-Focused Guide by Alex Birkett

100 Must Read Resources on Conversion Optimization by Sinan Hatahet

The Breadcrumb Technique – Landing Page Test Doubles Conversion Rate by Johnathan Dane

How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay by Maggie Crowley

10 Ways To Make Your Lead Generation Website Convert On The First Visit by Brad Shorr

Funnel Hacking: More Crucial than Growth Hacking by Audrey Melnik

How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires by Nathaniel Cheung

How to Increase the Revenue Value of Your Homepage by 851% by Neil Patel

Beyond A vs. B: How to get better results with better experiment design by Natasha Wahid

Four Principles for Making Experimentation Count by Lindsay M Pettingill

How to Blast Away the Top 15 Conversion Roadblocks on Your Website by Neil Patel

Why 90% of your experiments shouldn’t last longer than 2 weeks by David Arnoux

How to get evergreen results from your landing page optimization by Natasha Wahid

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages by Talia Wolf

The Beginner’s Guide to Google Optimize by Shanelle Mullin

How to Use Personality Science to Drive Online Conversions by Vanessa Van Edwards

The great big list of landing page tests to try by Amy Bishop

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growth.email grab
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Ecommerce

Case Study: Nasty Gal is Killing It at ECommerce – Here’s How They Did It by Morgan Brown

2017 eCommerce Conversion Rate Trends That Are Here to Stay by Shivangi

How to Use Email Automation to Boost eCommerce Conversions by Daniel Kohn

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Email Marketing

17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal) by Alex Turnbull

Everything You Need To Know About Email Segmentation And Personalisation by Ankit Prakash

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) by Sam Thomas Davies

How To Increase Your Email Subscribers By 339% In 60 Days [Case Study] by Daniel Ndukwu

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) by Sam Thomas Davies

Email Marketing Hacks: Read This Checklist Before Hitting Send by Ajit Singh

15 Actionable Strategies to Grow Your Email List (Even If You Have No Traffic) by Sarah Peterson

How to Get Your Emails Delivered to the Gmail Primary Tab Easily by Zoran Orak

How I grew my mailing list from 0 to 100,000 in 1 Month by Abdul Hafez

The Email Marketing Psychology Crash Course by Sarah Peterson

Post-Purchase Emails: How to Boost Retention & LTV by Danny Wong

How to Craft the Perfect Outreach email by Sujan Patel

Email List Management Tricks: Pay less and get more out of it by Gabor Koncz

How to Align Email Marketing to The Buyer’s Journey (With Examples) by Sam Thomas Davies

How To Send Better B2B Emails In 2017 by Melanie Kinney

Automated Outbound Sales: How Segment Increased Outbound Email Conversion by 200% by Michael Thomas

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Engineering

6 free side projects guaranteed to drive revenue and bring in customers by Yannick Khayati

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General Growth Marketing

“To define the viral loop, you can think of it as the steps a user goes through between entering the site to inviting the next set of new users” – Andrew Chen.

These growth hacking articles are general in nature, covering many facets of how to improve growth in your product, business or service.

Grow your sales by creating urgency—featuring examples of scarcity from Booking.com and Garth Brooks

43 Founders Reveal Growth Hacking Strategies That Landed Their First Customers

Getting to $600k/mo with ConvertKit [Case Study] by Courtland Allen

25 Free Marketing Tricks I Used To Generate a Quarter-Million Page Views For My Startup by Julien Brault

7 biggest marketing strategies for 2017 by Noah Kagan

No More Hacks: Why Tired, Old Boring Processes Can Make You a Better Marketer by Brad Smith

10 lessons I learned from David Hauser’s $0 to $30M B2B SaaS interview by Chris Von Wilpert

11 Ways to Turn Prospects into Customers by Allen Finn

Slimy Marketing Can Hurt Your Business. Learn How to Avoid It. by Meryl Ayres

Why Every Saas Company Should Try Concierge Onboarding by Sujan Patel

9 Activation Secrets You Need to Be Using by Brad Smith

Growth Is Optional: 10 Reasons Why Companies Fail At Growth by Brian Balfour

How to Choose Digital Marketing Channels for Long Term Growth by Alex Birkett

RRF: a framework for building impactful notifications by Andy Carvell

3 Cognitive Biases Stunting Your Growth by Janet Choi

7 Modern Marketing Frameworks Every Startup Needs to Know by Lloyd Alexander

Putting It All Together – How Josh Elman Identified A Growth Driver At Twitter by Sean Ellis

Find the key to app growth without an army of data scientists by Alicia Shiu

How to Hack Growth When Growth Stalls by Sean Ellis

The $0 Marketing Stack – Free Growth Marketing Stack by Juan González

6 Killer Weapons for Growth by Simon Sylvest

35 Lessons from 13 Years of Marketing by Mary Green

Seek Authentic Growth by Brian Balfour

Common Growth Hacking Myths (and How Growth Actually Works) by Shanelle Mullin

The Growth Marketer’s Guide to Aha! Moments by Ty Magnin

From 1k to 10k customers: 4 steps to scale your B2B startup in new markets by Steli Efti

100 Marketing Growth Hacks Learned from 5 Years as a Startup by Kevin Ho

5 Recommendations for Setting Yearly Growth Goals by Brian Balfour

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster by Jennifer Pepper

How we grew 100% organically every quarter by Mypoolin

50 B2B Lead Generation Ideas from the Experts by Takeshi Young

How to steal customers from your competitors? by Dominik Vacikar

128 High Converting Growth Hacks – The Last Growth Hacking List by Helvijs Smoteks

Growth Hacking explained in 12 simple steps by Yannick Khayati

Monkey Business: The Story Behind MailChimp’s Wild Growth by Erik Devaney

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel by Danavir Sarria

Growth Mindset: 10 Principles to Growth by Pierre Lechelle

Structure Your Marketing Team for Growth by Kipp Bodnar

The 2 Best Online Marketing Strategies for Businesses on a Tight Budget by Jacob McMillen

Not Sure Which Marketing Funnel Stage to Target? Start Here: by Stefan Mancevski

50 B2B Lead Generation Ideas from the Experts by Takeshi Young

The Three Main Strategies For Creating Sustainable Growth by Growtheus

How To Prioritize Your SaaS Marketing Tactics For Maximum ROI [Free Template Included] by Nicholas Mullen

4 of the Best Growth Hacking Experiments to Try in 2017 by Katherine Boyarsky

What’s your viral loop? Understanding the engine of adoption. by Andrew Chen

Cheap data: You are about to get so much better at marketing by Brian Massey

How to Capture Attention in a Cluttered World by Nick Kolenda

Can You ‘Feel’ It? How to Use Emotional Decision-Making in Marketing by Nathan Chan

A Dozen Lessons on Growth by Tren Griffin

The Five Types of Virality by Josh Elman

2016 Year In Review – Double Your Freelancing by Brennan Dunn

Climbing the charts: 4 tips to get to #1 on Product Hunt by Jordan Woods

Top 3 Growth Hacking Examples Of 2016 by Lee Gladish

How KlientBoost scaled from $0 to $1M in 12 months by Devesh Khanal

How To Engage And Retain App Users Like The Big Players (Facebook & Snapchat) by Paul Kemp

How I Made $10,000 in Four Hours With an Online Course That Doesn’t Yet Exist by Julien Brault

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Growth hacking articles

Growth hacking results. Source: Pexels.


 

Growth tools

27 Growth hacking tools you should use in 2017 by Abdul Hafez

The Mobile Growth Stack: 2017 Edition by Andy Carvell

Growth Marketing Tools: Techniques & Secrets for 2017 by Dara Strutt

27 Dream Marketing Stack Tools You Can’t Afford to Miss by Brad Smith

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Influencer Marketing

A 3-Step Guide to Media and Influencer Outreach Targeting Inspired by 1,300 Publishers by Ashley Carlisle

Songwriter Accidently Does Influencer Marketing Perfectly, Gets 40k Views Overnight by Benji Hyam

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Pay Per Click

“Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook.” – Brad Smith.

If you need advice on AdWords, FB Advertising or more, these growth hacking articles will give you a great kick start.

Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study] by Andy Beohar

10 Brilliant B2B Facebook Ads Deconstructed by Jack

PPC Ad Testing Tips From Our Top 10 Experts by Cynthia Meyer

Case Study: 1,057 leads in 7 days with £5 ad spend by Tim Felmingham

7 Power Words & Phrases to Test in Your Facebook Ads by Brad Smith

We Spent $100k On Facebook Ads. Here’s What We Learned. by Jonathan Taylor

LinkedIn Ads: How to target your ideal prospect every time by AJ Wilcox

The Top 10 Most Common AdWords Mistakes (And How To Fix Them) by CrazyEgg

Branding Success: How to Use PPC to Amplify Your Brand by Purna Virji

Facebook Ads Bidding – 54 Tips, Hacks & Methods to Know by Karola Karlson

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads by Allen Finn

10 Lesser-Known Facebook Ad Features (and Why You Should Use Them) by Jay Shemenski

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B by AJ Wilcox

10 Lesser-Known Facebook Ad Features (and Why You Should Use Them) by Jay Shemenski

3 Reasons You Need to Try Pinterest Ads by Ivan Kreimer

AdWords Account Expansion: Scaling & Growing Successfully by Melissa Mackey

6 Little Steps to Create a Killer PPC Landing Page by Michael Fitterer

Facebook Ads Manager: A 125-Point Guide To Make You A Superhero by Johnathan Dane

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Public relations

Public relations. Source: Pexels.


 

Public Relations

How To Pitch Press – The Definitive Guide by Dmitry Dragilev

Here’s How We Get Featured in the LA Times (and Other Top Tier Publications) by Thomas Mcloughlin

Best Pre Launch Tips For Your Product by Shivam Sharma

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Product & Pricing

9 Psychology-Based Pricing Strategies You Can Use Today (+ Swipe File) by Sleeknote

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Sales

Often ignored in lists of growth hacking articles, sales is yet another driver for growth, and can’t be ignored.

We Analyzed 25,537 Sales Calls. Here’s What We Learned by Chris Orlob

4 Sales Lessons From InVision’s SVP of Sales Ryan Burke by Erik Devaney

39 sales statistics that will change the way you sell by Ramin Assemi

25 proven sales strategies from top entrepreneurs and startups by Ryan Robinson

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Search Engine Optimization

“For many startups, SEO is viewed in the same vein as Tarot cards and palm readings. The whole process seems like a sham, and its reputation isn’t helped by genuinely spammy “SEO outreach emails” where some automated message tells you that your site needs optimization. Yeah, okay.” – Gregory Ciotti.

SEO isn’t a short term solution, however for the medium to long term, these growth hacking articles will show you how to win at getting great rankings.

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website by Neil Patel

Simple SEO Wins for Startups with One Page, One Term by Gregory Ciotti

Rethinking Long Tail Keywords: how to get TONS of traffic from ‘unpopular’ search queries by David McSweeney

15 Meta Description Examples & How To Master Them by Dan Shure

How to Create Keyword Maps and Avoid Cannibalization (The SEO Variety) by Tyler Thursby

Resist Old On-Page SEO Tactics With These 5 Tricks by Rand Fishkin

Strategic SEO Decisions to Make Before Website Design and Build by Maryna Samokhina

The Wise Content Marketer’s Guide to Sensible SEO by Sonia Simone

42 Hacks to Score White Hat Backlinks for an Online Business in 2017 by Kaloyan Yankulov

How to monitor Google Knowledge Graph changes and performance by Tony Edward

Link Building for Your Startup by Meri Chobanyan

Tips on Finding Website Optimization Opportunities for Your Business by Vahe Arabian

What we learned about “Long Tail” by analyzing 1.4 Billion keywords by Tim Soulo

Site speed tactics in a mobile-first world: Why you need to step up your site speed game by Pete Campbell

Link building: Preliminary research and analysis by Andrew Dennis

How to do server-side testing for SPA optimization by Natasha Wahid

How to use Search Console for quick SEO wins by Tereza Litsa

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months by Dmitry Dragilev

Cracking Facebook SEO – Optimization Tips That Win Higher Page Rankings by Cornelia Cozmiuc

How I Got 22 Follow Links In Half a Day by Abi Travers

19-Step On-Page SEO Checklist (with FREE Automation Template) by Robbie Richards

Top SEO tips for 2017 by Christopher Jan Benitez

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Social Media Marketing

“When you’re struggling to come up with new, exciting social content, it’s helpful to look back at your “North Star”—a past post that was really successful. By understanding what went well and why, you can set guidelines that will help you consistently produce high-performing content.” – Emily Copp.

These growth hacking articles show you how to build growth using various social media strategies, across a number of platforms.

How to Grow Your Audience on Snapchat According to Data From 217,000 Snaps by Sophia Bernazzani

The Crazy Egg Pinterest Marketing Guide by Sharon Hurley Hall

10 Ways to Maximize Your Chances at Getting Verified on Twitter by Kevan Lee

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) by Alfred Lua

20 Twitter Growth Hacking Tools for Startups by Pressfarm

YouTube Video Optimization: Blowing Up Your Rankings and Revenue by Kevin Espiritu

What I’ve learned from growing and unfollowing over 250,000 followers on Twitter by Travis Wright

How to Do an Instagram Audit in 60 Minutes or Less by Dominique Jackson

How to Design Facebook Images That Get More Clicks by Ryan McCready

7-Step Facebook Marketing Strategy to Dominate 2017 by Alex York

The Best Way To Get 3000 Instagram Followers in 4 Months by Jordan O’Connor

How to Use Social Media to Hype Your Product Pre-Launch by Kaylynn Chong

What We Learned from Our Top-Performing Social Media Posts by Emily Copp

Social Media Copywriting: How to Compose Text for 5 Different Channels by Amanda Zantal-Wiener

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Video marketing

Video marketing. Source: Pexels.


 

Video Marketing

The 4 Pillars of Stellar Video Marketing by Mitch Meyerson

The 3 Most Powerful Ways to use Videos for Retargeting by Growth Tribe

Video SEO: The Definitive Guide by Brian Dean

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Summary

My sincere gratitude to every one of the writers whose work I feature above; your commitment to sharing your knowledge and lessons are inspiring for all to learn from. I trust you find this hand-curated list of 212 growth hacking articles worth reading, and trust that you’ll join my growth.email weekly growth list.

Every week I share the ten best articles across a wide range of topics, and welcome suggestions to my @thegrowthemail Twitter account as well.

All the best with moving the needle in your business with the many great tips, found in the links above!

Stars at Night

How to Regularly Promote Your Content in No Time at All

Sharing your content on social media is a surefire way to increase traffic to your blog or website, and help you promote your content. The problem is, most people post once, and then move on with their next article – therefore missing an awesome opportunity to continue to re-promote their still very relevant (evergreen) content.

In this post, I break down the absolutely easiest way to continually share your previous content, in a method that can take as little as five minutes a month, and bring your thousands of new visitors and shares.

Ingredients
You will need a few things before we get started.
A Buffer account
Plenty of non-time sensitive content
Wordpress (optional step)

The super-fast WordPress method
An absolutely quick way of exporting the titles and URL’s of every article you’ve ever written is the free plugin, List URLs, available for WordPress. It takes around 30 seconds to install, and then export a CSV file.

Simple exporting in WordPress

Simple exporting in WordPress

Collect all of your content
To promote your content, you will want to start by having a spreadsheet, with a column for the post title, the full URL, and related hashtags. Go through the sheet, and make sure all the encoding is right, and there are no strange characters.

Make sure this content is your best work, and is not time relevant. There is no point in promoting a blog post from two years ago, if it refers to something specific for that year, or is very out of date advice or knowledge.

For example, below is a sheet with most of the articles we’ve written for employee survey startup, 6Q. We have literally posted hundreds of articles over the last few years and most are great examples of evergreen content.

Your content spreadsheet

Your content spreadsheet

Choose the best hashtags
Hashtags, especially on Twitter, are a great way to encourage people to discover your tweets, and is a perfect method to promote your content. Tens of thousands of Twitter users every day search topics by hashtag, to find tweets and content worth engaging with.

So how do you know the best hashtags to use? I am a huge fan of Hashtagify, which makes finding appropriate hashtags very easy. You literally enter a seed keyword (in the example below, I used #contentmarketing) and then it uncovers other related hashtags that may suit.

Hashtagify

Hashtagify

So, we have now got a sheet with blog title, the full URL and a hashtag or two. Be careful to ensure the title and hashtags aren’t really long, as the old 140 character limit on Twitter may catch you out. Buffer will truncate the URL using your chosen URL shortener, so we can get away with lengthier lines at this point.

Prepare the file for use
Now export this sheet as a CSV (Most programs let you choose ‘Save as CSV’). You will now need to open this file in a text editor, and do two quick search and replace rules. First, remove the comma between the title and URL, and replace with a space. Next, replace the comma between the URL and hashtag, with another character space.

Save the file again, and you should end up looking something similar to the below.

CSV file of content links

CSV file of content links

Adding to Buffer in bulk
Now comes the best bit. Simply go to Bulk Buffer, connect to your Buffer account, and then upload the file. This will add these links to the end of your current schedule, so feel free to hit the Buffer shuffle button afterwards, to mix things up a bit, and promote your content along with your other content sharing.

Uploading using Bulk Buffer

Uploading using Bulk Buffer

Influencer engagement tip
If you have a file of other related articles that you’ve read and like, you can do the steps above, and append by @[username] to share their content. I’ve done this with all of the links I have shared in my growth marketing newsletter, as a second method of uncovering great content.

By sharing other peoples content, you are raising awareness with them that you exist too – before you know it, you may end up engaging with these influencers.

Here is an example tweet, where I’ve shared other content, which appeared in my growth.email newsletter, using my own personal Twitter account.

Example tweet using this method

Example tweet using this method

Regularly promote your content
In a few minutes a month, I have shown you how to promote your content over and over, with little effort and for free. Add to the CSV over time, and keep using Bulk Buffer to re-upload and top up your schedule every month.

Find this article useful? If you want to show appreciation, here’s a CSV file of a handful of my articles (including this one), which I’d appreciate you using the above method to share.

Early morning Bongkasa, Bali

Weekly growth hacking articles sent to your inbox

The thing with growth people (I am not a fan of the growth hackers term), is that we are always constantly reading.

We have to, in order to just keep up. Articles on customer acquisition, case studies on what our peers have done, how to write better content, grow your social media presence and the like. To be in growth space, you need to be a voracious reader.

I’ve been sharing a number of growth hacking and marketing links on my Twitter account for the last year or more, and easily read a few dozen articles on the topic a week. I subscribe to a bunch of newsletters, follow a bunch more on RSS and then grep many links from people I follow on social media too.

I’ve often thought of starting an email list to share the best growth hacking articles and links, however it’s always just been filed along with the other 1,001 startup ideas I have, in my mental filing cabinet.

So, when I discovered that the domain name growth.email was available a few days ago, I took this as some sort of sign. It was the universe telling me to just get cracking and do something with my idea. I spent a total of $7 buying the domain, and then I got to work creating a simple landing page.

The following evening, I set up an account with Good Bits, which is a newsletter creation tool that makes it easy to craft sweet-looking ‘curated content’ emails.

Finally, I registered the Twitter account @thegrowthemail and got to work queuing up content for the first issue, which goes out tomorrow.

I plan to share the progress of this little venture here on my blog, and hope that you find some value in these stories. As always, feel free to let me know what you think, in the comments below.

That’s the story of my latest side venture – I’d appreciate it if you became one of the first to sign up, and check out a few articles. It’s super easy to unsubscribe if you don’t find it useful; no hard feelings.

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