Two weeks ago, I made the journey to New Zealand to attend the well-known web conference, Webstock. On my first day there, I spotted a man wearing a bright yellow T-shirt which read: Remember me? I met you at Webstock looking for a job.

What a great idea! Here he is, wearing a T-shirt promoting himself in a fun way, looking for a web industry job in the perfect environment — a web conference. Little did I realize, until speaking with Chris, that there was more to the story.

You see, Chris heard about the conference only two weeks beforehand, and traveled from the other end of the globe — the UK — to spend a few days in Wellington looking for a job.

Here’s the story in Chris’s own words:

Hi Chris, thanks for speaking with me. Tell us some background as to your decision to quit your job and travel over 11,000 miles across the world to NZ.

My great-grandfather’s brother, Tom Garratt, who like me was from Liverpool, jumped ship in Wellington and set up a printing business in the 1930s — a business that, I believe, is still run by the Garratt family today. In his way he was a facilitator of mass communication and, I guess, so am I but in a 21st century context; so it feels like there’s a resonance there.

I’ve had family and friends in NZ all my life, and spent a year in Christchurch as a little kid, but I rediscovered the country for myself when my wife and I came over a few years ago on our honeymoon. It might sound a bit cheesy to say we fell in love with the place and the people — but we did, so I will!

Then a couple of years ago, after our daughter was born, we were looking at what we could do if we sold our two-bedroom flat in London. We considered buying a small three-bedroom house a bit further out of London, but then we realized we might be able to come over to NZ and have some real space.

It’s a long way to move — about as far as you can go (the moon’s yet to open for business) — but we thought if we let the opportunity slip by, we’d always wonder about what we missed.

So, you told me that you only heard about the conference two weeks ago — how did you prepare?

We’d been waiting in a queue with the NZ immigration service for quite a while, and knew that if one of us got a job offer over here that should speed things up. So we were just starting to research potential opportunities. My wife, Nikky was surfing around and said, “Ah, it’s a shame you missed that.” She’d found the Webstock site. I realized there were still two weeks to go and therefore it was possible to come over and meet everyone. So I threw together a bit of a personal marketing campaign.

I went straight online and ordered a bunch of T-shirts from spreadshirt.net that read, Remember me? I met you at Webstock looking for a job. As soon as they arrived a couple of days later, I went into my parent’s back garden (as we’d sold our flat!) to take photos of me in the shirts. I was balancing a camera on top of a snowman as I didn’t have a tripod; wish I had a picture of the snowman taking the picture of me! Ah well …

So, once I’d taken the pictures I fired up Photoshop and put together a set of business cards saying, Web monkey seeks job with my T-shirt photos and web address. Then I ordered a big pile of them through moo.com by special delivery. It was getting a bit tight for time by this stage, as I needed to be on a plane a couple of days later. I even had to order myself a new laptop bag and suitcase, as the ones I had were unsuitable for the flight. Fortunately everything arrived just in time.

I had to retrieve my passport from NZ House in London as it was with the immigration authorities and I was up in Liverpool. So I had a mate pick it up and I met him at Euston Station for a Cold War-style handover, on the way to Heathrow on the Friday morning before Webstock. I spent Valentine’s Day in the air and arrived in Wellington looking (and feeling) a bit bemused on Sunday afternoon.

Fantastic! So what inspired your T-shirt and business cards campaign?

I have absolutely no idea! It just popped into my head. The four colors of the cards were chosen because they were the only colors that Spreadshirt had in organic cotton for the T-shirts, and I was trying to be vaguely green.

Although, how I can say that and justify the carbon hit of flying halfway round the world I’m unsure — I’ll have to think that one over. I really wanted bamboo shirts as they’re so comfy, but the European Spreadshirt site has yet to produce them, which is a bit of a shame.

Come to think of it, icebreaker shirts would be the ultimate … maybe one day!

Once I knew I had four different colors I had a quick think about what I could do to tie the card set together. I had a copy of the Beatles’ Help! album with them doing semaphore flag signalling in the snow, and I thought maybe I could do that. I tried to copy their poses, but a friend tells me the cards actually spell “NUJD”, not “HELP” at all!

You’ve been in Wellington for a few days now — how do you feel you’ve been received?

Everyone’s been great! They are really welcoming and encouraging, apart from one lady who said, “I don’t think people are really doing business cards any more.” But hey, fair enough, each to their own. I’ve had a really warm reception, including the weather!

I’d like to say a really big thank-you to the local web community — it’s been a real pleasure to meet you all, and I hope we’ll be working together soon!

Thanks for your time, Chris, and I hope you’ll keep us up to date in your adventures towards landing that job.

This post first appeared as part of Issue 436 of the SitePoint Tribune, a very popular email newsletter that I am co-editor of. Thanks to SitePoint for allowing me to reproduce the work here.

I recently had the opportunity to interview Mike Brown, co-organizer of the well-renowned Webstock, New Zealand’s largest web conference. With only a few weeks to go before Webstock 2009, Mike took a few moments out of his busy schedule to reply to my questions.

Rumor has it you were a web developer before becoming an event organizer. How did you end up running events instead of cutting code?

The programmers I used to work with would laugh at the idea of me “cutting code,” but yes, I worked for around eight years doing HTML/CSS. Then I moved into information architecture and user experience. All of which I enjoyed a lot.

I was on the Web Standards Group mailing list and made the mistake of posting a few times there. Someone emailed me and suggested I think about setting up a Web Standards Group in Wellington. This was in 2004 and the idea was to have city-based meetings discussing web standards topics of the day. So I emailed everyone in Wellington that I knew and for our first meeting in early 2005, had around 75 people attending.

It grew from there as it became clear we were satisfying a need for people in the industry to meet, learn, network, and share.

The main impetus for Webstock is that we’re all total fanboys and fangirls at heart, and the only way we’d be able to meet people we really admired in the industry was to invite them ourselves! I blogged about the journey to Webstock in more detail on the Webstock blog.

There are obviously challenges to face when changing careers in such a big way—from building web sites to running conferences. What’s been the highlight of this change for you, personally?

Well, in a sense my life has been a series of career changes, often to the chagrin of my wife! I guess the highlight of this particular change is being able to do what I’m truly passionate about. Previously I was doing this outside of my work, so the chance to make my passion my work really feels like a privilege I’ve been handed.

It’s also a chance to work closely with Tash Hall, my main Webstock partner-in-crime who is one of the most inspiring people I know.

Finally, and more personally, it’s given me the chance to be a lot more flexible with my hours and consequently spend more quality time with my wife and kids. The week I quit my previous job I walked my kids to school for the first time ever — there was no longer a need to be at my desk by a certain time!

Lucky guy! If you could give one piece of advice for a web designer or developer who is considering selling products instead of services, what would it be?

I’m sure there are others better equipped at giving advice here! It seems to me, though, that a lot of success in this area almost comes about by accident. People build a product to solve a problem that’s bugging them (to scratch their own itch, so to speak); it’s only as they’re building it, or after it’s finished, that they think about selling it.

So I guess the advice is: concentrate on building a dynamite product. Solve real problems that you come across. Build it for yourself first. Then worry about selling it.

My area of expertise does lie elsewhere though, so follow any advice at your own risk.

As for web developers trying to break into the speaking circuit, what do you look for in a conference speaker?

Well, there are a couple of points here. Webstock probably is more for experienced speakers, rather than those trying to break into the speaking circuit. So I’ll talk first about what we look for at Webstock. Then I’ll offer some thoughts on how to become a (good) speaker.

For Webstock, first and foremost, they need to be a good, entertaining speaker. This example is a bit extreme to make a point, but in general I think it’s true that an entertaining speaker with shallow content trumps a boring speaker with great content. People are paying money to attend a conference; the presentations they see are a performance that should engage them.

The speakers we look for also need to know their stuff. We want attendees at Webstock to be inspired and pushed and challenged. And we want them to learn from people who are among the best in their fields. So we need speakers that have the knowledge to do that.

Also, and this is much more intangible, we want speakers that we’ll personally like as people. One of the bonuses for us is working with the speakers and hanging out with them a little, and it’s much nicer when we can feel a connection with them.

For someone trying to break into the speaking circuit, I’d offer three pieces of advice.

• Speak as much as you can; present at work to small groups for short periods. You’ll suck at times, you’ll be nervous, but you’ll get better. Knowing how to present to audiences is a skill you can learn.
• Work at being better. Study other speakers at conferences you go to and by watching the TED talks, and learn from how they present. Read Garr Reynolds’ blog, Presentation Zen.
• Respect your audience. It’s a privilege to be able to speak to a group of peers. They’re giving up their time to watch you. Put in the research time needed. Spend time crafting your slides. Rehearse your presentation. It will take longer than you think it should to prepare, but it’s worth it and it’s the minimum you should do.

Great tips, thanks. So, what are you most looking forward to during Webstock ‘09?

As an organizer I most look forward to feeling that buzz a successful conference has; when you walk around and people are animated and smiling and blown away by what they’ve just heard. If we can create that atmosphere at Webstock, I’ll be very happy.

As an attendee it’s really hard for me to single out the speakers I’m most looking forward to seeing. I think Jasmina Tesanovic will be fascinating.

I’m really looking forward to Annalee Newitz and Matt Jones. Damian Conway is perhaps the most entertaining speaker I’ve seen. But if I had to pick one speaker I’m most looking forward to — Bruce Sterling. Speaking in Wellington. At Webstock. OMG!

Thanks for your time, Mike, and I look forward to attending Webstock and visiting New Zealand for the first time, later this month. I hope to catch up with any Tribune readers while I’m there too — trust I’ll see you there!

This post first appeared as part of Issue 432 of the SitePoint Tribune, a very popular email newsletter that I am co-editor of. Thanks to SitePoint for allowing me to reproduce the work here.

After last nights shenanigans at the Southern Cross pub, Cuba St, we woke to an early start, getting to the beautiful, 105 year old, Wellington Town Hall to be greeted by plenty of ushers and volunteers, feeding the masses barista-made coffee and raising the anticipation of the day ahead.

Door open of 8.50am comes around quickly, and we’re being shepherded inside for unique-to-a-conference banquet style seating, around tables of ten for the opening of Webstock 2009.

The first speaker of the day, Jane McGonigal, took us on the road of a gamer, with her talk explaining how gaming can improve your life.

Next up, the 500 strong audience listened to Nat Torkington, who expounded his wisdom about the lessons of better, stronger, faster failures. The big takeaway was fail small, and the only bad thing about failure is if you don’t learn from it.

Well known speaker, Derek Powazek (previous gigs include time at HotWired, Blogger, and Technorati) was up next, where he spoke about the wisdom of communities

Prior to lunch, we then broke into three streams (Matt Biddulph and Fiona Romeo spoke in two other rooms), where I stayed in the main auditorium to listen to Meg Pickard, Head of Communities and User Experience for guardian.co.uk, speak about content, communities and collaboration.

After lunch, three streams continued (with Cameron Adams & Pamela Fox being in the smaller rooms), and I sat as young (23 years) and very smart David Recordon gave a presentation on the open social web, expounding the virtues and explaining the history of the open data movement, comparing Facebook, MySpace and other social networks.

With everyone back in the main auditorium, our next speaker, Adrian Holovaty, went through the design and development decisions and lessons he has learnt in building well known US-based mash-up, everyblock.com. His experience began in developing one of the first Google Map mash-ups, chigacocrime.org.

Heather Champ spoke about passionate communities, from her personal experiences gained as one of the original Flickr team members. She discussed the growing pains, the trials and the tribulations of user management and their filtering and copyright strategies.

Author and software designer, Michael Lopp then took us on a light-hearted look at the differences between Geek, Nerd and Dork. As he alliterated a number of times, he thinks of himself as a nerd, maybe a geek but definitely not a dork.

Well known web identity, Ze Frank, was the closing speaker of day one with a fun look at his experiences since his first animated dancing clip, many years ago.

Afterwards, the Webstock team invited everyone to stay for a champagne and nibble, whilst browsing the wares of Craftstock, an Etsy style collection of artists selling unique handmade geek craft items.

All in all, a fantastic day, with the only downside being the arctic conditions inside the main auditorium – the first we’ve felt of the cold since arriving in Wellington on Tuesday. Mental note; I’ll remember my jacket for tomorrow.

As my previous post mentioned, tomorrow I head off to Wellington, New Zealand to attend Webstock09, what looks to be an absolutely fantastic web conference. The programme line-up is superb, with a mix of both presenters I have seen before, and a stack of people I haven’t.

I’m looking forward to checking out Wellington, and catching up with old friends, as well as meeting plenty of new folk. If you do see me, please do come up and say hello (we can trade Webstock Trading Cards whilst we’re at it!)!

I hope to post a wrap up of the event here, and perhaps a post or two in between if I get the chance. Oh, and you can see my stream of 140 character travel reports over the next six days via Twitter.

Meanwhile, you can read my interview with Mike Brown, one of the organisers of the event.

Image: Airport codes for my multi-leg trip. Perth to Sydney to Wellington, and then to Brisbane and finally back to Perth.

It’s no secret that I enjoy going on journeys both across Australia and overseas. During the next two months, I am off to Wellington, New Zealand in February and then Bali, Indonesia in March.

I was speaking to a few people the other day, about what each of us do for planning. Here are the five main websites I use to discover the area I am visiting, before I get there.

Wikimapia
This is a great site, which is literally a wiki overlay to Google Maps. You can select areas and tag them and write short descriptions, and then others can explore a city or area from above. Here’s the Wellington, New Zealand wikimapia section.

Trip Advisor
This is a great review site, and a very active forums community as well. I’ve reviewed a few places on there in last 12 months, and even have my own travel map, showing where I have been (fairly limited, I know!). Here’s their Bali, Indonesia section as an example.

Flickr
This may sound like an odd choice, but you can find out a lot about a city by the photographs of it on this great photo sharing site. The easiest way to search is by keyword, such as ‘Wellington, New Zealand‘. You can see my photos here.

Wikitravel
This is another wiki-based website, with succinct articles about thousands of locations around the world. They tend to be written by people who have vast experience in the area, and I’ve used their recommendations on previous trips. Here is the Wikitravel page for Ubud, Bali, Indonesia.

Delicious
Social book-marking pioneer website, Delicious, is a great place to see hat others are bookmarking and tagging by the destination name. Here’s an example of people tagging websites with ‘Sanur‘, one of the places I am staying in Bali.

What sites do you use to research travel destinations before you leave?