Ngurah Rai to Nyuh Kuning, Bali

Posted December 7th, 2010 in Travel

Bali detail

Could we be aqua gliding? I search my tired memory; is that a fictional term? Did I concoct it, or was I privy to the term on some car documentary in my past?

I consider language, and decide the words irrelevant. What is important is that it’s after midnight, the headlights are incredibly dim. We’re hurtling along the thin back roads of Bali, most of which are unrecognizable to me in the unusual-for-May rain downpour that faces us.

We’ve just arrived. Twenty minutes ago, my wife and I exchanged Bahasa pleasantries with our driver, before exhausting our limited vocabulary. We’ve now resorted to English, of which we believe our driver understands at least half of the conversation.

If we’re not dodging the itinerant dogs on a late night hunt for food, we’re hitting large oil-slicked puddles which I remark could be Agung, Bahasa for river. Our driver laughs, yes, Agung, he says, laughing merrily as if I were the first to relate large puddles to other water masses.

It’s close to half past twelve. We’re on a midnight trek to reach our destination in Nyuh Kuning, just outside Ubud, before we either hit a puddle that consumes us, or that the tiredness of our flight hits us like a wall.

His Toyota Kijang is merely a few years old. It’s in relatively good condition. Balinese sure look after their motor vehicles I say to myself. The scene is replete with the quiet sounds of cassette-driven Gamelan music, before the sudden intrusion of some bad nineties western track, which happens to be our drivers handphone ringing.

I’m relieved in the fact he has silenced the phone and is silently looking ahead into the heavy raining darkness. After an improbable amount of time he says ‘Yes, they’re here, we’re on our way’, and I realize he is on the phone and more interested in the conversation that the shockingly uneven and sometimes missing bitumen spreading in front of him.

I look out the window, relishing the street side art that are the bamboo poles for Gangulang, an important ceremonial day in the Balinese calender, two days from now. Or is that one day? I’m confused with the days and dates, even though my flight was a paltry four hours, and within the same time zone. It may be the fact I haven’t slept in what feels like an eternity.

I tried the fitful middle-seat sleep routine on the packed budget airline flight. The girl from Prague beside me is happily sleeping; her head facing me, her breath reminiscent of the airline lamb shanks meal she consumed not long ago. My vegetarian sensibilities kick in, and I try to turn away. That dance seemed to last days in the few hours between meal and stowing our trays for landing.

We slow down for a dog that is urinating in the middle of the road; under the sole streetlight seemingly in this village. It looks at us unconcerned, and wanders off to the side, as if we’ve inconvenienced his display of manly urination to his unseen friends. Steam rises from the road that we can barely see.

Our driver is fascinated with the fact we’re visiting his village no more than six months after we were last there. He informs us of his holiday rental home that he owns. I politely suggest that we should visit for a look over the next few days. He proudly describes how his current tenant — another Westerner — has been living in the house for eight years now. I silently decide to skip the house tour; it may be some time before the place is accepting new blood.

We’ve made a bond. It could be a late night mateship thing, but our driver shares with us his story. The bombings in Bali in 2002 changed his life forever. He was a woodworker, far from the destruction of Kuta, in the beautiful surrounds of Ubud, however the tourists stopped visiting after that day. No tourists, no sales. No sales, no work.

He is now an entrepreneur, although I didn’t explain the word well, so he is left wondering what I mean. His wife, two children not dissimilar in ages to my own and he are busily making a new life.

He drives his car for the hotel we’re staying in, mostly picking up passengers departing late flights, such as ours. He explains that every day this week, he is at Denpasar airport, holding a typewritten sign with a name, arriving after midnight back in his village. During the day, starting early whilst it is still cool, he works the rice field adjacent to our hotel. He owns two rental properties in the same village, both of which are enjoying high occupancy.

He has a modest cafe outside his two story house, which we pass for a late night inspection along the way. His wife and sister works there, whilst the two kids are in school. Entrepreneurship runs in the family; his brother owns the motorcycle rental company we’ve arranged two bikes from.

He dreams of opening another wood working shop, maybe near the Monkey Forest, where the tourists who are now returning in better-than-ever numbers can view and buy his wares. I wonder aloud if he has time with all these other jobs, to keep his hands on the chisels. He answers that he hasn’t the time now.

We fall into contemplative silence, and moments later, we pull in to the driveway of our hotel. Ninety minutes since our journey began, we pop the boot, remove our luggage, and shake hands. We exchange good byes and farewells. His van descends into darkness.

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Using Facebook Pages to Market Your Business

Posted December 1st, 2010 in Marketing, Tribune, Web Technology

Ladies Markets, Kowloon, Hong Kong

In a recent Tribune, I suggested looking at Facebook Pages as a free marketing medium for your business. Love or hate Facebook, it will be around for a while yet, and it’s very likely that many of your target audience are already on there. So how do you best leverage Facebook for your business?

Facebook have a few tools available for you to use the platform as a marketing medium. Firstly, the more traditional advertising system, where you pay for impressions or actions on text-based and image-based ads. The level of reporting and targeting is advanced; you can build a campaign to target only those who list certain interests (such as small business), or meet specific demographics (females, aged 25-40 in Canada only).

Then, there’s the simple Facebook Share button which can be integrated into your own web site, popular for content-based services.

Then, if you’re up for a challenge, you could use the Facebook API to build your own innovative application that works within Facebook. This does require a certain level of development experience though.

The one I’m focusing on today, however, is Facebook Pages. The Facebook Terms of Use prohibit organizations to have their own profiles, unlike individuals. Your options as an organization are better served with Pages, which are open to anyone to use.

You can create a company page from within your individual profile by clicking on the Advertising link in the footer. By choosing a category, naming the page, and completing a number of fields, your page will be created. You can then share it with others, and they can choose to Become a fan.

As people become fans of your organization’s page, it appears within their News Feed, revealing to the rest of their Facebook colleagues that you have added the page. It then links the page name with your page, driving more people to click on the link and have a look.

This is where your page can win or lose. I suggest that you consider your Facebook page as a micro-site; you should start adding more content to the page, encourage conversation within the discussion board, and ask fans to promote it using the Share feature.

Here are a few examples of how SitePoint Tribune readers are using Facebook Pages as part of their marketing strategy.

OntarioColleges.ca uses its Facebook Page to share details of events (120 events listed at the time of writing), as well as link their find-a-college program using a large graphic in the center of the page. They have also linked YouTube videos and lively discussion on their Wall and Discussion Board. Janice Henshall from ontariocolleges.ca says “With our fan base steadily increasing, we’re hoping that our target demographic (potential college applicants, many who are between 18 and 24 years of age) find it a useful communication tool. Time will tell.”

Chinese nightlife web site, Zhuhai Nights uses their Facebook page as a promotional tool to drive people to their web site. They have many videos (including fan videos) and photos to build rich content within the page.

Mark Clulow from Coos Creations, creators of the site, states “We use the page to generate interest and tell people about events. The most popular feature though, is photo tagging. Tagging people in photos from events we’re involved with lets them know about the site, as well as their friends and family — all in a subtle but effective way. Actually watermarking the photos with Facebook has proven very successful at dragging people over to our site.”

Chicago web design business, Addicott Web has a Facebook page to market their services to a wider audience. Hirsch Fishman from Addicott has a few great ideas on how to better utilize Facebook Pages for web professionals.

“I set up a Facebook page because I wanted to directly market my web design business to everyone I know on Facebook. The vast majority of my clients come through word of mouth, but only a few of these know about my web site. Then there are people where it’s been years since I’ve spoken to them so they’re unaware of what I’m up to now. Posting on the Facebook page allows for these situations — and help fuel the word of mouth and referrals that might come my way.

Overall my goal has to been to create a well-rounded marketing piece for Addicott Web on the Facebook page. As much as my web site serves that purpose, if people don’t visit, then it’s pointless. With so many people on Facebook, it seemed the perfect approach.

What am I doing in particular on my page?

I import my RSS feed to it, so that all blog posts display on Facebook as soon as I post them on my blog.

I’ve been using the photo gallery as my portfolio and in the caption of each web site that I feature, post the complete project details, taken word-for-word from my actual web site.

I’ve asked some past clients to post positive reviews of my work.

I specifically invite new clients to Become a fan of my Facebook page so that they can see all of this information (if they’ve yet to look at my web site).

The most positive aspect of all is that it’s given me a potential service that I can now offer clients as well — creating and consulting on their Facebook presence as a complement to the web site that I’m creating for them. Being able to offer services like this helps me as a professional, as I can offer clients more than just a web site — and that’s the value proposition of my business.”

Thanks for your feedback and suggestions, Janice, Mark, and Hirsch. It’s great to see businesses using a variety of methods on their Facebook Pages to increase their fan base and interact with audiences.

I trust this article has you thinking about how better to market your organization using Facebook Pages — best of luck with it!

This post first appeared as part of Issue 434 of the SitePoint Tribune, a very popular email newsletter that I am co-editor of. Thanks to SitePoint for allowing me to reproduce the work here.

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17 Random Facts about Hong Kong

Posted November 29th, 2010 in Travel

Hong Kong, from the Peak

I have recently returned from just under two weeks to Hong Kong, Macau and Singapore. As I’ve done previously, with Canberra, NE England and Singapore, here are some random facts about Hong Kong…

1. The Taxis have these contraptions installed to open the rear left door automatically.

2. The multi-trip travel smartcard, Octopus Card, can be used to buy lots of other things, like from vending machines and stores. The cleverest thing ever!

3. There is a shopping centre called Wonderful Worlds of Whampoa that has a building shaped like a boat.

4. There are no ferry or MTR timetables. That’s because they are ridiculously regular, so there’s no point.

5. It’s legal to drink standing on the footpath or sitting on a curb outside a pub or club.

6. You can even get served outside, as we did (see previous point)

7. Cans of Coke cost $9 out of a vending machine. I know the exchange rate is good, but it is still a shock to see.

8. The trip from Hong Kong to Macau takes about an hour on ferry, plus customs time at both ends.

9. There are literally hundreds of gates at the Hong Kong Airport.

10. As per point 9, I caught an underground train to get from the arrival gate to customs!

11. They are serious about Typhoons. We had a typhoon signal whilst i was there, and just about every foyer has a sign go up warning people.

12. Although Cantonese is the main language, most people speak Mandarin (and English) as well.

13. Sundays are the maids day off. You can see thousands of maids flock to public spaces such as parks on Sundays.

14. The Big Red Bus tours are seriously cheap, and worth the ride.

15. Make sure you visit ‘the peak’. It’s a grand view of Hong Kong from up there (see the photo above as an example).

16. Hong Kong has over 7 million people in 1,000 square kilometres, making it the “world’s most vertical city” – it sure is packed in!

17. Because of the SAR (Special Administrative Region) status of Hong Kong, Facebook and Twitter are accessible. The infamous Chinese internet filter doesn’t reach Hong Kong, yet.

I would definitely recommend visiting. The east meets west feel to the place makes it comfortable for someone who doesn’t want to face culture shock, but still different enough for those who want that shot of culture.

I’ve covered Singapore before, and although I spent most of a day in Macau, those facts will have to wait for another blog post.

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