Miles Burke

Thoughts on startups, small business, marketing & more.

Category: Marketing (Page 1 of 6)

Stars at Night

How to Regularly Promote Your Content in No Time at All

Sharing your content on social media is a surefire way to increase traffic to your blog or website, and help you promote your content. The problem is, most people post once, and then move on with their next article – therefore missing an awesome opportunity to continue to re-promote their still very relevant (evergreen) content.

In this post, I break down the absolutely easiest way to continually share your previous content, in a method that can take as little as five minutes a month, and bring your thousands of new visitors and shares.

Ingredients
You will need a few things before we get started.
A Buffer account
Plenty of non-time sensitive content
Wordpress (optional step)

The super-fast WordPress method
An absolutely quick way of exporting the titles and URL’s of every article you’ve ever written is the free plugin, List URLs, available for WordPress. It takes around 30 seconds to install, and then export a CSV file.

Simple exporting in WordPress

Simple exporting in WordPress

Collect all of your content
To promote your content, you will want to start by having a spreadsheet, with a column for the post title, the full URL, and related hashtags. Go through the sheet, and make sure all the encoding is right, and there are no strange characters.

Make sure this content is your best work, and is not time relevant. There is no point in promoting a blog post from two years ago, if it refers to something specific for that year, or is very out of date advice or knowledge.

For example, below is a sheet with most of the articles we’ve written for employee survey startup, 6Q. We have literally posted hundreds of articles over the last few years and most are great examples of evergreen content.

Your content spreadsheet

Your content spreadsheet

Choose the best hashtags
Hashtags, especially on Twitter, are a great way to encourage people to discover your tweets, and is a perfect method to promote your content. Tens of thousands of Twitter users every day search topics by hashtag, to find tweets and content worth engaging with.

So how do you know the best hashtags to use? I am a huge fan of Hashtagify, which makes finding appropriate hashtags very easy. You literally enter a seed keyword (in the example below, I used #contentmarketing) and then it uncovers other related hashtags that may suit.

Hashtagify

Hashtagify

So, we have now got a sheet with blog title, the full URL and a hashtag or two. Be careful to ensure the title and hashtags aren’t really long, as the old 140 character limit on Twitter may catch you out. Buffer will truncate the URL using your chosen URL shortener, so we can get away with lengthier lines at this point.

Prepare the file for use
Now export this sheet as a CSV (Most programs let you choose ‘Save as CSV’). You will now need to open this file in a text editor, and do two quick search and replace rules. First, remove the comma between the title and URL, and replace with a space. Next, replace the comma between the URL and hashtag, with another character space.

Save the file again, and you should end up looking something similar to the below.

CSV file of content links

CSV file of content links

Adding to Buffer in bulk
Now comes the best bit. Simply go to Bulk Buffer, connect to your Buffer account, and then upload the file. This will add these links to the end of your current schedule, so feel free to hit the Buffer shuffle button afterwards, to mix things up a bit, and promote your content along with your other content sharing.

Uploading using Bulk Buffer

Uploading using Bulk Buffer

Influencer engagement tip
If you have a file of other related articles that you’ve read and like, you can do the steps above, and append by @[username] to share their content. I’ve done this with all of the links I have shared in my growth marketing newsletter, as a second method of uncovering great content.

By sharing other peoples content, you are raising awareness with them that you exist too – before you know it, you may end up engaging with these influencers.

Here is an example tweet, where I’ve shared other content, which appeared in my growth.email newsletter, using my own personal Twitter account.

Example tweet using this method

Example tweet using this method

Regularly promote your content
In a few minutes a month, I have shown you how to promote your content over and over, with little effort and for free. Add to the CSV over time, and keep using Bulk Buffer to re-upload and top up your schedule every month.

Find this article useful? If you want to show appreciation, here’s a CSV file of a handful of my articles (including this one), which I’d appreciate you using the above method to share.

Early morning Bongkasa, Bali

Weekly growth hacking articles sent to your inbox

The thing with growth people (I am not a fan of the growth hackers term), is that we are always constantly reading.

We have to, in order to just keep up. Articles on customer acquisition, case studies on what our peers have done, how to write better content, grow your social media presence and the like. To be in growth space, you need to be a voracious reader.

I’ve been sharing a number of growth hacking and marketing links on my Twitter account for the last year or more, and easily read a few dozen articles on the topic a week. I subscribe to a bunch of newsletters, follow a bunch more on RSS and then grep many links from people I follow on social media too.

I’ve often thought of starting an email list to share the best growth hacking articles and links, however it’s always just been filed along with the other 1,001 startup ideas I have, in my mental filing cabinet.

So, when I discovered that the domain name growth.email was available a few days ago, I took this as some sort of sign. It was the universe telling me to just get cracking and do something with my idea. I spent a total of $7 buying the domain, and then I got to work creating a simple landing page.

The following evening, I set up an account with Good Bits, which is a newsletter creation tool that makes it easy to craft sweet-looking ‘curated content’ emails.

Finally, I registered the Twitter account @thegrowthemail and got to work queuing up content for the first issue, which goes out tomorrow.

I plan to share the progress of this little venture here on my blog, and hope that you find some value in these stories. As always, feel free to let me know what you think, in the comments below.

That’s the story of my latest side venture – I’d appreciate it if you became one of the first to sign up, and check out a few articles. It’s super easy to unsubscribe if you don’t find it useful; no hard feelings.

Yanchep Night Sky

50 Australian Startup Twitter Accounts Worth Following

Twitter is a great place to share, network and interact with people in all areas of the startup community. Accounts such as my @StartupPerth regularly share interesting links and news for startup founders.

Both seasoned and beginner Twitter users alike will hopefully find an account that interests them from this list of Australian individuals, brands, media and investors that often or always tweet on the startup topic.

Individuals

Alan Jones
Angel investor, involved in @BlueChilliGroup @startmate & more.

Brodie McCulloch
Founder of SpaceCubed, StartupWA and more.

Cameron Adams
Co-founder Canva. Author. Designer.

Craig Blair
Co-founder and partner of Aintree Ventures.

Marcus Holmes
Editor of Startup News.

Daniel Flynn
Co-founder of the Thankyou Group.

Dave Greiner
Campaign Monitor co-founder. Read my 2010 interview with Dave.

Janine Allis
Founder of Boost Juice.

Kim Heras
Founding Partner @25fifteen. Co-founder @pushstart.

Mick Liubinskas
Muru-D entrepreneur in residence.

Mike Cannon Brookes
Co-founder of Atlasssian.

Melanie Perkins
Co-founder of Canva.

Naomi Simson
Founder, Red Balloon & Shark on Shark Tank.

Niki Scevak
Co-founder @blackbirdvc. Creator of @startmate.

Orren Prunckun
Entrepreneur. President of Startup Adelaide Inc.

Paul Bassat
Entrepreneur and investor at Square Peg Capital.

Paul Bennetts
VC at AirTree Ventures.

Phil Morle
Co-founder of Pollenizer.

Rod Drury
CEO of Xero.

Ruslan Kogan
Founder of Kogan.

Steve Baxter
Shark on Shark Tank. Investor & entrepreneur.

Scott Farquhar
Atlassian co-founder.

Sebastian Eckersley-Maslin
Founder of Blue Chilli Group.

Gavin Heaton
Founder @DisruptorsHbk & President of @Vibewire.

Simon Hackett
Investor & entrepreneur.

Tom Dawkins
Co-founder of @StartSomeGood and @GoodMobHQ.

Brands

Advance Queensland
Startup group in Queensland.

IdeasBoomAU
Official Australian Government account.

Ideas Hoist
Great resource featuring interviews with founders.

Innovation Bay
National investor and entrepreneur meeting group.

Product Hoist
Like Product Hunt, but for Australia.

StartupAUS
National organisation supporting startups.

Startup Grind
Events supported by Google for Entrepreneurs.

Startup Muster
Largest survey of Australian startups.

Startup Tasmania
Startup organisation in Tasmania.

Startup Victoria
Startup organisation for Victoria.

Startup WA
Startup organisation for Western Australia.

Techboard
Startup directory and announcements platform.

Media

Anthill Magazine
Australian startup and high growth company media.

Foundr Magazine
Melbourne based entrepreneur magazine.

Startup Daily
Australasian startup media.

Startup News
WA focussed startup media.

Startup Smart
National startup and general business media.

Funds and Finance

Adventure Capital
Melbourne based early stage tech fund.

Blackbird Ventures
VC firm that runs events too.

Blue Chilli Group
Sydney based startup accelerator.

RAC Seedspark
WA based accelerator and seed investor.

Signal Ventures
Seed stage venture capital.

StartMate
Sydney-based and mentor run, seed fund.

Vocus Upstart
Startup accelerator program.

Whilst this list certainly isn’t exhaustive (feel free to comment with your own recommendations for Australian twitter accounts), I am sure you will find some interesting accounts to follow out of these 50.

I’d appreciate it if you follow my @StartupPerth account, and if you’re feeling generous, my own @milesb one too.

Abandoned power station

Instagram Photo A Day

I joined Instagram back in December 2010, as one of the first million users (yes, they managed to attract one million users in the first two months!) and I’ve posted an image on and off since then. I’ve been fairly low key, not making a point of using hashtags, or finding new users to follow.

Then, in late December last year, I decided to set myself a challenge of posting a photo a day during January, jumping in on the #instadaily bandwagon.

So, 57 days into 2016, and I am still posting every day. It has been a great motivator for me to take more photographs, and to encourage my often set aside hobby of Photography.

If you want to start taking photos, the stress of posting one a day is surely a good motivator. I don’t know how long I’ll keep this up for (some days I feel drained for time), however it is a fun ride so far.

If you like street photography, photos of motorcycles, random pics of mocha or coffee, please consider following me. Would be happy to follow you back. Cheers!

Writing in January & February 2015

As part of the process of chronicling the writing I have been doing elsewhere on the web (yes, I know I need to blog more!) here are two articles I published on the Bam Creative blog, over the last two months.

Free Pitching, Design Contests & Outsourcing
We recap a presentation delivered back in 2013 at the Edge of the Web 2013 conference by Bam Creative Managing Director Miles Burke, we take a closer look at some of the unsavoury and unethical behaviours that are negatively impacting a number of creative industries.

10 Digital Marketing Goals for 2015
Happy New Year! With 2015 upon us, it’s a great time to create some goals for your business, and as such, we’ve created a list of 10 goals you should consider as part of your new year digital marketing plan.

We encourage you to steal (we mean, borrow) any of the following for inclusion in your 2015 plans.

I hope you find the above articles interesting. Stay tuned to this blog for more writing on digital marketing, start-ups and a whole lot more.

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Words & Images © 2005-2016, Miles Burke. All rights reserved.