Miles Burke

Thoughts on startups, small business, marketing & more.

Category: Marketing (Page 1 of 6)

Early morning Bongkasa, Bali

Weekly growth hacking articles sent to your inbox

The thing with growth people (I am not a fan of the growth hackers term), is that we are always constantly reading.

We have to, in order to just keep up. Articles on customer acquisition, case studies on what our peers have done, how to write better content, grow your social media presence and the like. To be in growth space, you need to be a voracious reader.

I’ve been sharing a number of growth hacking and marketing links on my Twitter account for the last year or more, and easily read a few dozen articles on the topic a week. I subscribe to a bunch of newsletters, follow a bunch more on RSS and then grep many links from people I follow on social media too.

I’ve often thought of starting an email list to share the best growth hacking articles and links, however it’s always just been filed along with the other 1,001 startup ideas I have, in my mental filing cabinet.

So, when I discovered that the domain name growth.email was available a few days ago, I took this as some sort of sign. It was the universe telling me to just get cracking and do something with my idea. I spent a total of $7 buying the domain, and then I got to work creating a simple landing page.

The following evening, I set up an account with Good Bits, which is a newsletter creation tool that makes it easy to craft sweet-looking ‘curated content’ emails.

Finally, I registered the Twitter account @thegrowthemail and got to work queuing up content for the first issue, which goes out tomorrow.

I plan to share the progress of this little venture here on my blog, and hope that you find some value in these stories. As always, feel free to let me know what you think, in the comments below.

That’s the story of my latest side venture – I’d appreciate it if you became one of the first to sign up, and check out a few articles. It’s super easy to unsubscribe if you don’t find it useful; no hard feelings.

Yanchep Night Sky

50 Australian Startup Twitter Accounts Worth Following

Twitter is a great place to share, network and interact with people in all areas of the startup community. Accounts such as my @StartupPerth regularly share interesting links and news for startup founders.

Both seasoned and beginner Twitter users alike will hopefully find an account that interests them from this list of Australian individuals, brands, media and investors that often or always tweet on the startup topic.

Individuals

Alan Jones
Angel investor, involved in @BlueChilliGroup @startmate & more.

Brodie McCulloch
Founder of SpaceCubed, StartupWA and more.

Cameron Adams
Co-founder Canva. Author. Designer.

Craig Blair
Co-founder and partner of Aintree Ventures.

Marcus Holmes
Editor of Startup News.

Daniel Flynn
Co-founder of the Thankyou Group.

Dave Greiner
Campaign Monitor co-founder. Read my 2010 interview with Dave.

Janine Allis
Founder of Boost Juice.

Kim Heras
Founding Partner @25fifteen. Co-founder @pushstart.

Mick Liubinskas
Muru-D entrepreneur in residence.

Mike Cannon Brookes
Co-founder of Atlasssian.

Melanie Perkins
Co-founder of Canva.

Naomi Simson
Founder, Red Balloon & Shark on Shark Tank.

Niki Scevak
Co-founder @blackbirdvc. Creator of @startmate.

Orren Prunckun
Entrepreneur. President of Startup Adelaide Inc.

Paul Bassat
Entrepreneur and investor at Square Peg Capital.

Paul Bennetts
VC at AirTree Ventures.

Phil Morle
Co-founder of Pollenizer.

Rod Drury
CEO of Xero.

Ruslan Kogan
Founder of Kogan.

Steve Baxter
Shark on Shark Tank. Investor & entrepreneur.

Scott Farquhar
Atlassian co-founder.

Sebastian Eckersley-Maslin
Founder of Blue Chilli Group.

Gavin Heaton
Founder @DisruptorsHbk & President of @Vibewire.

Simon Hackett
Investor & entrepreneur.

Tom Dawkins
Co-founder of @StartSomeGood and @GoodMobHQ.

Brands

Advance Queensland
Startup group in Queensland.

IdeasBoomAU
Official Australian Government account.

Ideas Hoist
Great resource featuring interviews with founders.

Innovation Bay
National investor and entrepreneur meeting group.

Product Hoist
Like Product Hunt, but for Australia.

StartupAUS
National organisation supporting startups.

Startup Grind
Events supported by Google for Entrepreneurs.

Startup Muster
Largest survey of Australian startups.

Startup Tasmania
Startup organisation in Tasmania.

Startup Victoria
Startup organisation for Victoria.

Startup WA
Startup organisation for Western Australia.

Techboard
Startup directory and announcements platform.

Media

Anthill Magazine
Australian startup and high growth company media.

Foundr Magazine
Melbourne based entrepreneur magazine.

Startup Daily
Australasian startup media.

Startup News
WA focussed startup media.

Startup Smart
National startup and general business media.

Funds and Finance

Adventure Capital
Melbourne based early stage tech fund.

Blackbird Ventures
VC firm that runs events too.

Blue Chilli Group
Sydney based startup accelerator.

RAC Seedspark
WA based accelerator and seed investor.

Signal Ventures
Seed stage venture capital.

StartMate
Sydney-based and mentor run, seed fund.

Vocus Upstart
Startup accelerator program.

Whilst this list certainly isn’t exhaustive (feel free to comment with your own recommendations for Australian twitter accounts), I am sure you will find some interesting accounts to follow out of these 50.

I’d appreciate it if you follow my @StartupPerth account, and if you’re feeling generous, my own @milesb one too.

Abandoned power station

Instagram Photo A Day

I joined Instagram back in December 2010, as one of the first million users (yes, they managed to attract one million users in the first two months!) and I’ve posted an image on and off since then. I’ve been fairly low key, not making a point of using hashtags, or finding new users to follow.

Then, in late December last year, I decided to set myself a challenge of posting a photo a day during January, jumping in on the #instadaily bandwagon.

So, 57 days into 2016, and I am still posting every day. It has been a great motivator for me to take more photographs, and to encourage my often set aside hobby of Photography.

If you want to start taking photos, the stress of posting one a day is surely a good motivator. I don’t know how long I’ll keep this up for (some days I feel drained for time), however it is a fun ride so far.

If you like street photography, photos of motorcycles, random pics of mocha or coffee, please consider following me. Would be happy to follow you back. Cheers!

Writing in January & February 2015

As part of the process of chronicling the writing I have been doing elsewhere on the web (yes, I know I need to blog more!) here are two articles I published on the Bam Creative blog, over the last two months.

Free Pitching, Design Contests & Outsourcing
We recap a presentation delivered back in 2013 at the Edge of the Web 2013 conference by Bam Creative Managing Director Miles Burke, we take a closer look at some of the unsavoury and unethical behaviours that are negatively impacting a number of creative industries.

10 Digital Marketing Goals for 2015
Happy New Year! With 2015 upon us, it’s a great time to create some goals for your business, and as such, we’ve created a list of 10 goals you should consider as part of your new year digital marketing plan.

We encourage you to steal (we mean, borrow) any of the following for inclusion in your 2015 plans.

I hope you find the above articles interesting. Stay tuned to this blog for more writing on digital marketing, start-ups and a whole lot more.

Interview with Chris Winchester

Gantheaume Point Broome

Two weeks ago, I made the journey to New Zealand to attend the well-known web conference, Webstock. On my first day there, I spotted a man wearing a bright yellow T-shirt which read: Remember me? I met you at Webstock looking for a job.

What a great idea! Here he is, wearing a T-shirt promoting himself in a fun way, looking for a web industry job in the perfect environment — a web conference. Little did I realize, until speaking with Chris, that there was more to the story.

You see, Chris heard about the conference only two weeks beforehand, and traveled from the other end of the globe — the UK — to spend a few days in Wellington looking for a job.

Here’s the story in Chris’s own words:

Hi Chris, thanks for speaking with me. Tell us some background as to your decision to quit your job and travel over 11,000 miles across the world to NZ.

My great-grandfather’s brother, Tom Garratt, who like me was from Liverpool, jumped ship in Wellington and set up a printing business in the 1930s — a business that, I believe, is still run by the Garratt family today. In his way he was a facilitator of mass communication and, I guess, so am I but in a 21st century context; so it feels like there’s a resonance there.

I’ve had family and friends in NZ all my life, and spent a year in Christchurch as a little kid, but I rediscovered the country for myself when my wife and I came over a few years ago on our honeymoon. It might sound a bit cheesy to say we fell in love with the place and the people — but we did, so I will!

Then a couple of years ago, after our daughter was born, we were looking at what we could do if we sold our two-bedroom flat in London. We considered buying a small three-bedroom house a bit further out of London, but then we realized we might be able to come over to NZ and have some real space.

It’s a long way to move — about as far as you can go (the moon’s yet to open for business) — but we thought if we let the opportunity slip by, we’d always wonder about what we missed.

So, you told me that you only heard about the conference two weeks ago — how did you prepare?

We’d been waiting in a queue with the NZ immigration service for quite a while, and knew that if one of us got a job offer over here that should speed things up. So we were just starting to research potential opportunities. My wife, Nikky was surfing around and said, “Ah, it’s a shame you missed that.” She’d found the Webstock site. I realized there were still two weeks to go and therefore it was possible to come over and meet everyone. So I threw together a bit of a personal marketing campaign.

I went straight online and ordered a bunch of T-shirts from spreadshirt.net that read, Remember me? I met you at Webstock looking for a job. As soon as they arrived a couple of days later, I went into my parent’s back garden (as we’d sold our flat!) to take photos of me in the shirts. I was balancing a camera on top of a snowman as I didn’t have a tripod; wish I had a picture of the snowman taking the picture of me! Ah well …

So, once I’d taken the pictures I fired up Photoshop and put together a set of business cards saying, Web monkey seeks job with my T-shirt photos and web address. Then I ordered a big pile of them through moo.com by special delivery. It was getting a bit tight for time by this stage, as I needed to be on a plane a couple of days later. I even had to order myself a new laptop bag and suitcase, as the ones I had were unsuitable for the flight. Fortunately everything arrived just in time.

I had to retrieve my passport from NZ House in London as it was with the immigration authorities and I was up in Liverpool. So I had a mate pick it up and I met him at Euston Station for a Cold War-style handover, on the way to Heathrow on the Friday morning before Webstock. I spent Valentine’s Day in the air and arrived in Wellington looking (and feeling) a bit bemused on Sunday afternoon.

Fantastic! So what inspired your T-shirt and business cards campaign?

I have absolutely no idea! It just popped into my head. The four colors of the cards were chosen because they were the only colors that Spreadshirt had in organic cotton for the T-shirts, and I was trying to be vaguely green.

Although, how I can say that and justify the carbon hit of flying halfway round the world I’m unsure — I’ll have to think that one over. I really wanted bamboo shirts as they’re so comfy, but the European Spreadshirt site has yet to produce them, which is a bit of a shame.

Come to think of it, icebreaker shirts would be the ultimate … maybe one day!

Once I knew I had four different colors I had a quick think about what I could do to tie the card set together. I had a copy of the Beatles’ Help! album with them doing semaphore flag signalling in the snow, and I thought maybe I could do that. I tried to copy their poses, but a friend tells me the cards actually spell “NUJD”, not “HELP” at all!

You’ve been in Wellington for a few days now — how do you feel you’ve been received?

Everyone’s been great! They are really welcoming and encouraging, apart from one lady who said, “I don’t think people are really doing business cards any more.” But hey, fair enough, each to their own. I’ve had a really warm reception, including the weather!

I’d like to say a really big thank-you to the local web community — it’s been a real pleasure to meet you all, and I hope we’ll be working together soon!

Thanks for your time, Chris, and I hope you’ll keep us up to date in your adventures towards landing that job.

This post first appeared as part of Issue 436 of the SitePoint Tribune, a very popular email newsletter that I am co-editor of. Thanks to SitePoint for allowing me to reproduce the work here.

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Words & Images © 2005-2016, Miles Burke. All rights reserved.