September 13, 2007
Lazy Designers Part 2

Once again, only sixteen months after the last case, we’re faced with another website looking very familiar to our own.
This time, however, it only took 32 minutes from the legal letter being received, for the offending website to revert to a Coming Soon screen. Perhaps they heard about our last case, and how it ended up settling out of court?
Maybe the designer hadn’t read my previous post about the Basics of Copyright, however that’s no excuse. In this case it’s just laziness and a lack of ethics.
I’m being gentle here. I think it’s more a case of theft of our hard work and efforts and dilution of what makes our website different (especially since a competitor web company pointed it out to us). I’m being so gentle, that I’m not even linking to the offending website yet, and I am reasonably sure the grabs above aren’t enough to give it away.
So, why be gentle at all? Well, the fact is the client may have made the reasonable assumption that they had engaged a professional web company. By outing the website in question, all I am doing is pointing the finger at the client and not their supplier(s).
It doesn’t help that their web company has let their hosting lapse, so I can’t link to them. However, I will await feedback from the client, and will let you know in due course.
A spokesperson for the web company are saying that they were just ‘handed a design’, so where does the fault lie? Certainly not the client, it’s not their responsibility to visit every page on the internet to ensure it doesn’t match anyone else’s, however things certainly become less obvious when we look at the web company.
The supplier to the client, in this case a web company, has a duty of care that they’ve made sure all their designers, contractor or not, have a reasonable understanding of what design theft is and isn’t, and that they ensure they only employ designers with a reasonable professional understanding.
So, what could a client do? I’d suggest asking that all contracts state that the suppliers have taken all reasonable precaution to ensure that all imagery, photography and design elements are properly licensed. They could ask to see these licenses (a big ask), or indeed ask if the web company has professional indemnity insurance, and if so, does it cover copyright infringements.
Meg over at Blogpond has a great post about Blogging and Plagiarism, which is also worth a read.
I’ll let you know the outcomes of this case over the coming weeks.
Image: Screengrabs from Bam Creative website and similar designed site.



