Miles Burke

Thoughts on startups, small business, marketing & more.

Category: Business (Page 1 of 17)

Perth urbex

Celebrating 14 Years as a Startup

14 years ago today, I started a little company called Bam Creative. When I say little, I mean that it was literally me, working from my spare room. I had grand visions of doing enough work to feed the family and getting equal amounts of time to be a good parent and play golf more.

So, the golf didn’t work out (I have played once or twice in the last decade), but I do feel I have done my best to be a good parent to the child I had at the time (who is now 15) and the two more that came after the business started.

I say 14 years as a startup, because although we’re 14 years old as a business, we are still always looking at the world and ourselves with fresh eyes. To me, that’s a vital ingredient to stay relevant. That, and staying lean and focussing on quick changes and staying ‘fresh’ and not bogged down in dusty procedure manuals.

I recall feeling when we hit 3 or 4 years of business that we’d grown out of being a ‘new’ business and although we weren’t huge in numbers, we had reached a certain maturity. There were employees, a real office, a full schedule.

Well, I soon realised that this industry and my personal yearning to always be more, meant that we couldn’t rest on our laurels, and we should never consider ourselves a mature business. We should keep striving for perfect, but accept it’s unattainable.

14 years ago, a content management system was a rarity. I introduced a lot of clients to the idea of managing their own content, back when in 2002, that wasn’t the industry norm. We had CSS and web standards was a big topic, but we still had browser wars (Microsoft versus Netscape), and there wasn’t a thing such as responsive design.

Facebook started in 2004, but didn’t have traction here really in Australia until years later. Twitter started in 2006, and was only used at the time by web and tech geeks such as myself. The first mass market smart phone, the iPhone, came out in 2007, just before we turned 5 as a business.

We now deal with social media, which wasn’t a thing when we started. We now create products and websites for multiple devices, which really wasn’t a thing back in 2002.

We’ve changed directions a number of times; they’d be called pivots now, but back then they were tweaks to our business model. Our ownership has changed too over time, from only two shareholders to employee owned, to being reigned back in to a few key shareholders.

We’ve worked on our culture and I have made a crap load of mistakes. We’ve made more wins on the board though, and proudly have a team and culture that thrives on excellence and innovation.

We’ve donated plenty of money and time to charity and social enterprises, which I’m really proud of as a small business.

We’ve launched a number of side products and projects, some of which failed, some of which are growing. All of which I and the (currently 12 person) team learned valuable lessons from.

The big takeaway in all of this ramble is that you should never stop treating your business as a startup, you need to be quick on your toes and move where the market and traction is. Secondly, you need to ensure that you’re building a business that you honestly want to work in – create a job that you love, and you’ll be the luckiest person alive.

Thank you to everyone who has helped us reach our 14th birthday; my family, my team both past and present, Jamie Bekkers, Patima Tantiprasut, the multitude of people who have given me tasty advice over the years, the Australian Web Industry Association, our colleagues and competitors in the industry and to our many customers, both past and present, who have believed in our abilities and what we are creating.

Roll on the next 14 years.

Writing in July 2015

My writing during July, had me posting eight articles elsewhere. They are as follows (click the title, to read the article).

I was honoured to write an article for the Australian Institute of Management about our start-up sprint model.

Creating a culture of innovation
As the Managing Director of a mature 13 year old company, it is easy to continue focus on what we’ve found has worked over the last decade. The end result, though, can become complacency and a resistance to exploring innovative new approaches.

When you have an organisation that’s fairly rigid in your approach to processes and procedures, how do you break the tradition you’ve developed, and try something different?

I also penned a couple of posts on Medium, which were;

How SaaS start-ups are going wrong with growth and on-boarding
I am a big supporter of SaaS start-ups; in fact, I’ve paid for dozens of subscriptions in the last few years. I’ve clicked on promoted tweets, those cleverly-crafted PPC ads, well written blog posts, signed up for countless free trials, and handed over my credit card details to some of the luckier products.

How one SaaS start-up is doing great work, post sign-up.
As the founder of a start-up, I’m fascinated at how other start-ups deal with their customers. In my last article, I made the point that most start-ups do a terrible job once they have your money. I want to make sure what we do at 6Q, we keep the relationship going, and ensure a better lifetime value per customer.

Over on the Bam Creative blog, I penned two articles about mobile web usage in Australia, and a simple introduction to growth hacking.

Over 30% of Western Australian Web Users are on Mobile Devices
We recently conducted a detailed research study on more than 380 client websites that we host in Australia, which account for a wide variety of industries and audiences. We found that nearly 90% of their visitors were from Western Australia (which you’d expect, given most are predominantly WA focused) and our findings reveal that a massive 31.4% of all visitors are viewing the web on a mobile or tablet device.

A Guide to Growth Hacking
Anyone working in the tech start-up marketing space in the last few years would have heard the term growth hacking, however it is starting to spread into the vocabulary of traditional businesses as well. In this short guide to growth hacking, we explore what it all means.

Meanwhile, on the 6Q blog, I penned about company values and pulse surveys.

Creating company values that boost company culture
You’ve assembled a fantastic team of talented people. You are creating great value for your customers. Yet, for some reason, the culture within your organization isn’t heading the way you had hoped.

The Nine Netflix Company Values
The behemoth which is Netflix may be known as a global streaming video superstar, bringing entertainment to millions of customers, yet what is possibly lesser known is their eloquent and insightful company core values.

Everything you need to know about employee pulse surveys
Across the globe, there is a large and growing interest from organisations in adopting employee pulse surveys. So what are they exactly, and what benefits can you expect to receive from using them? What should you ask before you start, and what makes a successful survey?

That’s it for this month, stay tuned for the next month’s wrap-up of writing and articles.

Writing in June 2015

I had my first article written and published for the Australian masthead, BRW Magazine, this month. As usual, more articles on the Bam Creative and 6Q blogs as well.

Seven strategies to avoid start-up culture burnout
As a founder of a start-up, it is easy to be brimming with passion for your product or service. You’ll likely be the first to arrive, the last to leave, and sigh quietly when people speak of weekends. While that passion you have is fantastic, it’s also dangerous if it negatively consumes your team.

Over on Medium, I followed up my previous conversion rate post with a follow on.

My landing page conversion experiments continued
Since my last post, I have continued to experiment with the same landing page, pouring effort, head scratching and a little PPC budget (Google AdWords, global budget, same ad copy, same day range (these are all one week rounds) and the same destination URL), to further look at ways of improving the conversion rates of my landing page.

On the Bam Creative blog, I continued the writing about conversion rate optimisation.

The Secret to Getting More Enquiries from your Website: conversion rate optimisation
You’ve got a great website, it is ‘on brand’ and looks the part, has good content and dozens of pages of text and images; however you feel you’re not getting enough enquiries or sales.

That’s where conversion rate optimisation (CRO) comes in. It sounds like a fancy scientific phrase, however I can assure you it’s a simpler concept than it sounds.

Over on the 6Q blog, I wrote a few articles, as per below.

57 great ways to encourage better employee health
Employees are the best asset of every organisation, and putting effort into employee wellness can encourage better teamwork, increased productivity and reduce sick leave and workplace accidents.

Benefits of Increased Job Satisfaction
Increasing job satisfaction makes great business sense. You end up with engaged employees and a better business.

There have been a number of recent workplace studies that have shown that encouraging management to focus on strategies that increase job satisfaction creates a more productive workforce and higher rates of business success.

How our start-up handles feature requests
Recently, I gave a presentation to a group of founders about our workflow in handling feature requests. I share these slides, and my thoughts, to give you a behind-the-scenes at a small start up working on a b2b SaaS product.

5 Founders talk startup company culture
From the outside, many tech start-ups look like they only focus on ping pong tables, full-time office chefs and a lot of perks. It’s not the case in reality. Many startup founders put plenty of focus on culture and hiring, as the five founders featured in this article explain.

That’s it for this month (well, at least seven articles). Stay tuned for the wrap up post next month!

Writing in March & April 2015

This blog may have been left dormant for quite some time, however that certainly doesn’t mean that I wasn’t stringing any (sometimes logical) sentences together. Here are the articles I wrote for my employee survey start-up, 6Q, during March and April 2015.

You asked and we agreed
One of the great things in building a start up is the ability to listen to our users. We’ve got 100 organisations in 25 countries trialing 6Q before our public launch, which is very soon, and we’ve been busy collating feedback.

Now open for business
On 8 August 2014, only 228 days ago, we built the first prototype of what 6Q would become. Some 135 deployments later (more than one update every second day), and our beloved startup has officially opened to the public, today, 24 March 2015.

The short (& long) history of our start-up
For many, our little start-up, 6Q, started 228 days before our 24 March launch, in mid-August 2014, when we ran our first ‘startup sprint’ (more on that shortly).

In fact, 6Q started back when I first founded Bam Creative, the digital agency that built, and is a shareholder, in 6Q. Since the start of our journey as Bam Creative, I’ve been working on the theory that employment doesn’t need to suck.

10 secrets to employee happiness
Want to ensure you do your best to retain employees, and build a strong culture of employee engagement? We list the 10 most important factors in employee happiness.

A survey of a whopping 203,756 people from 189 countries by Boston Consulting Group last year reveals some interesting factors in employee happiness and it’s a fascinating read (you can take a look over here). In this article, we’ll cover the ten most important factors, and how you can easily contribute to them.

You can catch up on all the articles that I and the 6Q team have written on the 6Q blog.

Ethics in the Web Industry

Last Friday, I had the honour to speak at Western Australia’s premier web conference, Edge of the Web.

My talk, titled ‘Services, Sites & Snakeoil’ was a 45 minute run down on the state of the web industry, examples of possibly unsavory behavior amongst the industry, and suggested actions to put into place to encourage better ethical decisions in the future.

I also handed out paper, and requested people jot down some of their own thoughts, which I’ll be sharing here in the near future. Right near the end of the talk, I dropped mention of the wiki environment that a bunch of us have started, in order to work through the concept of a ‘Code of Conduct’ or some-such. I’d love to see you join us there, at

Please enjoy the presentation above, and if you like it, share it with your colleagues. Thanks to Matt Didcoe, Ashul Shah, Helen Burgess and the team at Partner and Prosper for the great conference – it really was a fantastic event.

Feedback on my talk, or the slides above? Hit me up in the comments.

Page 1 of 17

Words & Images © 2005-2016, Miles Burke. All rights reserved.