The thing with growth people (I am not a fan of the growth hackers term), is that we are always constantly reading.
We have to, in order to just keep up. Articles on customer acquisition, case studies on what our peers have done, how to write better content, grow your social media presence and the like. To be in growth space, you need to be a voracious reader.
I’ve been sharing a number of growth hacking and marketing links on my Twitter account for the last year or more, and easily read a few dozen articles on the topic a week. I subscribe to a bunch of newsletters, follow a bunch more on RSS and then grep many links from people I follow on social media too.
I’ve often thought of starting an email list to share the best growth hacking articles and links, however it’s always just been filed along with the other 1,001 startup ideas I have, in my mental filing cabinet.
So, when I discovered that the domain name growth.email was available a few days ago, I took this as some sort of sign. It was the universe telling me to just get cracking and do something with my idea. I spent a total of $7 buying the domain, and then I got to work creating a simple landing page.
The following evening, I set up an account with Good Bits, which is a newsletter creation tool that makes it easy to craft sweet-looking ‘curated content’ emails.
Finally, I registered the Twitter account @thegrowthemail and got to work queuing up content for the first issue, which goes out tomorrow.
I plan to share the progress of this little venture here on my blog, and hope that you find some value in these stories. As always, feel free to let me know what you think, in the comments below.
That’s the story of my latest side venture – I’d appreciate it if you became one of the first to sign up, and check out a few articles. It’s super easy to unsubscribe if you don’t find it useful; no hard feelings.Be a friend and share: