June 7, 2007
Branding is Bullsh*t
Last night, I did a talk at the regular monthly Port 80 event in Perth, entitled ‘Branding is Bullshit’. It’s a topic I have been exploring recently and given my traditional graphic design background, I felt if anyone was going to talk on the subject, I could get away with it.
Unfortunately, I had spent the day with far more inspirational speakers, including His Holiness, the 14th Dalai Lama, and given the fact I had queued since 4.50am that morning (that was cold!), I was not the best I could have been.
I tried a new presentation style called ‘Let’s get this over and done with quick, so we can all eat pizza and drink more beer’. I however believe that a 10 minute presentation done in 5 minutes by someone who had less than 5 hours sleep the night before probably doesn’t make great viewing or listening.
The slides are available here. As you can see, it was far more a verbal manifesto (aka rant) than some thinly disguised education session, however it was reasonably well received, and by all accounts, at least it had people thinking, which was what I was trying to encourage.
An mp3 will probably turn up over at the Australian Web Industry Association podcasts page eventually.
Thanks to everyone who came along and listened. I hope it made sense. I appreciated the heckling was kept to a minimum.
Image: Part of a slide from the presentation.
June 13th, 2007 at 2:10 am
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June 15th, 2007 at 9:51 am
Great presentation Miles, as a designer it is easy to get fixated on the design and not the message. Looking forward to the audio. Simon.
June 16th, 2007 at 2:03 pm
…that funny looking bathtub shaped media player with the white headphones has a really good personality :P