April 20, 2006
You could win BIG!

In Australia, we’re a gourmet and competitive people. So when we see a new food product hit the market, we’re all scrambling to be the first to get our greedy hands on to it.
In this case, our friendly local multinational takeaway food company (you know, the one with it’s own blog) have come out with an invention called toast - basically heated bread, available in three styles, all ‘thick cut’, no less.
I was amused enough when I saw the television advertising campaign start a week or two ago, but now my local newspaper has joined in, by running a competition (also promoted on their front cover) to go in the draw to win yourself a voucher for a twin slice serving (valued at a whopping $1.50!).
All you need to do is call a premium 1900 number, at a call cost of $0.55, including GST, and wait by your phone for the draw. You too could be a BIG winner! They’ll even post the voucher out to you, saving you the $1.00 for an envelope and stamp.
Does anyone else think this is just a little odd..?
Image: Newspaper advertisement for McDonalds toast competition.









April 21st, 2006 at 8:06 am
There are a lot of unknown and innovative food ideas like that which we should patent before they get the chance to; they include ‘milk’, ’soup’ and ‘apples’ (Damn, think they’ve already got that one)
April 22nd, 2006 at 2:43 am
ok, so for a $1.00 or so (call cost plus fuel) you could win some mctoast? Who’d bother?
April 25th, 2006 at 12:51 am
Hey, don’t laugh! It means you can raise less money from Adwords to get that ‘free’ lunch each month you mentioned in your last post!
A