If Web2.0 applied to cars…

1. They would only be available in Lime Green, Orange, Hot Pink and Deep Blue. All of which also in gradients.
2. Manufacturers would all be named ‘Chryslr’, ‘Mercedoodle’, ‘Dodg3’ or ‘Toyo.ta’
3. They wouldn’t blow smoke, they’d blow clouds.
4. You would be able to drag and drop the dashboard components with your index finger.
5. The car would go smoothly, most of the time, hey, it’s a BETA version after all.
6. Your vehicles manual would be written in 24pt Trebuchet. It would also come with 43 bookmarks.
7. Your radio would have a clickwheel, and you’d subscribe to feeds, not stations.
8. Your only instruments would be the speedometer and fuel gauge – less is more, right?
9. Car accidents would start to be called Mashups.
10. Talk about sleek curves – the whole body would be a collection of rounded corners.
11. They would work fine on all standard roads – an old potholed road may not support them well. Indeed, your whole car could shift 100 pixels or so into the wrong lane.
12. When new models came out, you’d need an invite to even see them.
13. You’d be able to upgrade the engine wirelessly, using your PDA whilst sipping a latte.
14. Ajax would bring out a car cleaning product.
15. Most major highways would install rails.
16. Lots of small car manufacturers would start up, but GM (GoogleMotors) or Yahoowagon would buy them out.
17. Indicators wouldn’t blink, they’d fade in and out.
18. Car Clubs would be called Social Networks.

Image: Abandoned car yard, Northbridge.

I have spoken to graduating students in various universities in the last few years, and I often open my talk by asking the question ‘Who wants to work for someone else or work for themselves?’ And, you guessed it; most people want to work for themselves.

I’ve met many employees over the years with the same thoughts. Hey, if people didn’t, there’d be no such thing as small business!

However, working for yourself is easy to contemplate, not so easy to actually follow through. I’m certainly not against it, otherwise I wouldn’t work for myself, however I believe it is very important you understand what you’re getting in to.

You need a great amount of persistence, a huge amount of self-belief, amazing self discipline (that’s right, think work instead of golf during 9-5 please!) and the gift of being able to communicate well. On top of that, you need to be able to work 12-15 hour days for less pay than most of your friends (especially starting out), be able to lead others, and be able to balance the books (or at least understand a Profit and Loss statement).

Oh, and you should be good to very good at what service you’re trying to sell.

Why do I say the ‘real work’ bit last? Well, for most freelancers and even small teams of two or three, administration, sales, project management, accounting, networking and everything else tends to take up as much if not more time than your actual work output.

If you thought it’d be solid days of XHTML coding or Photoshop fun, you may want to reconsider.

Has that scared you off? If not, consider that for every hour you work, there’s likely to be an additional hour of sales/project management/filing or just plain scope creep. So, if you’re thinking ‘Bugger that $20/hr job, I’m going to go work for myself, and charge $45 and live the life of luxury!’ you are in for a rude shock.

Let’s say that 52 weeks a year, minus two weeks of holidays, two weeks of public holidays and a week of sick leave or plain old lazy time, and you’re down to 46 weeks. That’s 230 days you have in the next twelve months, or 4.4 days per week averaged out. Make it 33 hours to be safe, if we worked just a comfortable 38 hours to start with.

OK, now lets just say 10% of your time is for selling, another 20% for accounting, driving, dealing with suppliers, etc and another 10 percent just for leeway. That means you have 19.8 hours left a week of potential billable hours.

Now $45 an hour multiplied by 19.8 hours a week comes to a whopping $891.00 – sounds like a fantastic weekly wage for most people. Well, we forgot about GST on that, so let’s take that 10% off, so we’re left with $801.90 a week ($41,698 annually). Now, let’s take the income tax of $161 a week (as per current ATO tables), and we’re down to $640.90 net.

OK, now a few additional things you’ll need to fork out for in order to run your business – all of which you’ll get somewhere between none to lots back on claims (but speak to an accountant about that, not me);

• Vehicle expenses (petrol, oil, tyres, servicing, tunes, depreciation)
• Software Licensing (you know, $2,000 here, $2,000 there…)
• Superannuation (currently 9%)
• Insurance (Home/Office, contents, directors, health, loss of income, public liability, professional indemnity)
• Stationery (business cards, letterheads, with comps slips, etc)
• Hardware (PC’s, Macs, scanners, fax machine, phone system, answering machine, alarm system, modem, router, etc)
• Consumables (printer ink, paper, staples, rubber bands, envelopes, folders, pens, pencils, etc)
• Furniture (desks, chairs, filing cabinets, boardroom tables, funky prints on the walls, etc)
• Internet related costs (domain names, hosting, bandwidth, internet access, etc)
• Other items (stamps, phone calls, faxes, phone rental, etc)
• Home Office or Office (lease/mortgage, etc)
• Professional Services (accountant, lawyer, collection agents, company auditors, etc)
• Plenty of other (expensive) things

Note: These aren’t all of the potential expenses either; they are just some I could think of off the top of my head. Some may or may not be required for your situation.

So, that $16.86 net pay per hour we calculated above, minus these expenses, should leave you with just enough to buy your lunch once a week, give or take a beer or two, depending on your accountant and how willing you are to work hard.

If, after reading all of this, you are still keen to go it alone, then my advice is to read every small business website you can find, join the local library and get as many related books as you can, and if you’re lucky enough to be in Australia, search for your local Business Enterprise Centre or State Government run Small Business Development organisation.

Interrogate every person you know who works for themselves on everything from taxation to marketing to how to get time to exercise, and then once you feel you are the full bottle, then by all means, jump into it.

Just don’t forget to continue learning, stay motivated and enjoy the ride – it really is fun, if you’ve got the temperament! Enjoy!

Photo: Firm tofu, sprinkled with Cumin and Coriander, about to be cooked for vegetarian stir fry.

Disclaimer: This post is NOT anti-American or an ‘us and them’ debate of any sort. It’s just a question regarding differences of English.

I have been told previously that most of the English speakers in the world outside the USA speak English closer to the Commonwealth version, as do people in Great Britain, Ireland, Europe, Canada, Australia, New Zealand, Africa and the Caribbean.

I’m sure if we added all these folk up, (assuming that it is true they speak Commonwealth not American English), then surely there are more of ‘us’ than in the USA? (See differences between American and Commonwealth English).

Why is it then, that amongst all of this talk of i18n (Internationalisation), that it seems no-one has questioned why (X)HTML doesn’t allow for us to use both varieties of English spelling when it comes to common HTML or CSS tags? An example is color / colour (check out this heated debate), grey versus gray and the great one, center versus centre.

I’ve been writing HTML for 12 years now, and I still manage to write it ‘properly’ half the time, and have to ‘fix it’. I’m sure much of the world faces the same problem.

Funny thing is, Tim Berners Lee, man who ‘created the web’, was educated at Oxford University, UK and was working at CERN in Geneva, Switzerland when his program “WorldWideWeb” was first made available within CERN in December, and on the Internet at large in the summer of 1991.

It’d be fairly simple to add both versions of English into the HTML Specs, wouldn’t it? Maybe I am just naïve.

Google results show that the web is certainly skewed towards our US buddies, with result totals such as;

6,190,000,000 for center, and only 1,270,000,000 for centre.

1,290,000,000 for color, and 199,000,000 for colour.

284,000,000 for gray, and a slightly less 195,000,000 for grey.

…But it isn’t too much to ask that we could use either flavour of english, is it W3C?

Photo: bumpy ride, driving at night.