Miles Burke

Thoughts on startups, small business, marketing & more.

featuredstartup.com

How I Created My Latest Side Project in 3 Hours for $13.24

I have had this side project idea for a while now, which combines my love for promoting early stage startups and my interest on hearing the stories on how they were inspired.

I spent a few hours last Sunday afternoon, in between household chores and playing computer games with my youngest child, putting together an MVP of it, to see how well received it would be. In this article, I share the tools which I used, and the process I went through.

Planning

Who needs detailed planning, when it’s just a side project? That’s not exactly true, however I knew this was just an MVP to gauge initial reactions to the idea, so I avoided doing much planning, outside of writing a few rough dot points to give me some direction.

Side project dot points

Side project dot points

Register a domain name

So this is where my big budget of $13.24 ended up being spent. I had noticed the featuredstartup.com domain name was available a while back, and took the plunge and bought it.

I have a terrible habit of buying domain names when I notice them, and I currently have a few dozen domain names already in my name, so I was quite proud I held off purchasing it until I actually needed it.

Featured Startup domain receipt

Featured Startup domain receipt

Set up hosting

I’m using Digital Ocean for these side projects. I have a bunch on there already, and it costs peanuts for a great server. 1Gb of RAM and 30Gb of SSD space costs me a total of $10 a month, and I have around 10 side projects in various stages hosted on it, with 29Gb of disc space spare.

Install WordPress

WordPress is literally the easiest CMS to get up and running; it takes all of five minutes before you are ready to add your first post. The best part is the trillion themes, plug ins and developer communities out there supporting WordPress already. It would be insane to choose anything else for this.

Find an appropriate WordPress theme

This is one of the most time consuming parts, because there are literally hundreds of places to find thousands of free and paid themes.

I wanted to find a theme that would work well with an interview style format in the individual posts, and a simple method to display the latest startups on the homepage. I ended up settling with the free version of Tracks.

Given this is literally the first incarnation of this site, if my previous projects have shown me something, it is likely I’ll change themes a few times until I am really happy.

Add my three favourite WordPress plugins

Every time I install WordPress, the first thing I tend to do is install the same three very useful plugins. They are;

Yoast SEO
This is a very useful plugin that provides you with a quick summary of how your SEO will look for a particular post, and makes suggestions on getting your content ready to rank well.

Insert Post Ads
I use this plugin to drop in a standard call to action (CTA) in the middle of blog posts, such as the subscribe box here on my blog.

Jetpack
This is the official WordPress plugin, created by Automattic, the people behind WordPress. It has a bunch of useful features, and the free plan tends to be enough for most side projects.

Create a form to collect responses

To avoid email ping pong and keep things easy for me, I created a survey form using Google forms.

The two main benefits with Google forms (besides being free) are that you can save the responses in a Google sheet, which is what I needed for the automation I wanted to do, and you can update the form questions at any time.

I have these survey responses being saved per line in a Google Sheet, so I can do some magic to save time, as per my next point.

Create automation magic

As mentioned, I wanted to do some automation magic with the form responses, so I hooked up Zapier to automatically grab the latest responses in my Google sheet and post them as drafts to WordPress, using this Zap.

This was the fun part. I know from previous experience, it can be very time consuming to copy and paste interviews and responses from an email thread, format it all nicely and consistently, and then plonk it into WordPress.

Using this Zapier recipe, means that as a new line appears in the Google Sheet (above), it automatically imports it into WordPress, formats it, and saves it as a draft for my review.

I can then tweak things, add an image and blockquote, etc in no time at all. Awesome!

Set up email marketing

I’ve been using Mailerlite for my own personal blog and a few other side projects, and I’m becoming a bigger fan every time I use it.

I created a simple email template which grabs the latest articles from the RSS feed, and sends them out once a day to subscribers.

Featured Startups email

Featured Startups email

Created a popup email form

The great thing with Mailerlite over similar email tools, is they provide an easy way to create a popup form in literally a few minutes, and then you just take the provided Javascript, and add it to the WordPress template. Voila!

Add an email subscribe form

As I mentioned earlier, I installed the very useful Insert Post Ads plugin, then I whipped up a quick subscribe box, so it appears in every interview.

Set up Twitter

As per usual, I created a Twitter account. I couldn’t get @featuredstartup which was frustrating, so I settled on @featurestartup which was close enough.

I actually cheated here slightly, renaming an existing yet dormant Twitter account I already had, and set up some quick branding.

Featured Startups Twitter account

Featured Startups Twitter account

You will notice there’s a nice image of a laptop showing the Featured Startup site, both in the header of the Twitter account and this blog post. Nope, that isn’t my laptop or coffee table. I created this image using a fantastic resource, called Magic Mockups, which allows you to import an image or URL, and place it on a variety of photographs of different devices and settings.

A little Twitter automation

Another cool Zapier zap is the ability to grab the Twitter username from the Google Sheet which stores my survey submissions, and send out a personalised thank you tweet.

Example automated tweet

Example automated tweet

In the example above, the @bobs username was taken from the sheet, along with the ‘Billys Bargains’ name. Neither of these are real, by the way. This was just a test to show the automation works before I start getting real submissions using the same workflow.

The Final Result

After around 2.5 to 3 hours of work, my latest side project is now live and ready for you to check out. Currently, Featured Startup will be posting a new startup every weekday. This may grow over time, depending on the volume of submissions and interest from readers.

Worst case, the site doesn’t get much interest and I’ll eventually just leave it stagnant. Best case, the startups I feature get plenty of new interest.

How to get your startup featured

If you take a look at the site, you’ll find out that in order to submit your own startup to be possibly featured on the site, you will need to join the mailing list, and visit some of the other startups that get featured.

Without giving all the fine details away, it is fairly trivial to see which subscribers are actively engaging with the emails, and the corresponding invitation links will only be sent to those subscribers with a certain minimum engagement score.

The purpose of this is to see if I can increase engagement, and make the selection process a little harder to stop the ‘drop a link and run’ types. I’ll report back later how this has worked.

Note: Both the Digital Ocean and Mailerlite links above are affiliate links. I get a small credit in my existing accounts (as do you), if you sign up from that link. This hasn’t influenced my mention of them; they are both awesome services in any case.

South Perth foreshore

Australian Startup Events & Conferences July 2017 to June 2018

I’ve previously written about the value that conferences and major events can have for attendees, and I am a strong believer in regularly attending events (See my article on attending last years RISE conference in Hong Kong).

They can be a great opportunity to network with your peers, build new relationships, learn a few new things, and possibly just enjoy getting away from the desk. See my article, Why You Should Attend Two Conferences a Year.

Although Australia is getting great traction and activity in the startup space, it doesn’t seem to have resulted in plenty of large scale startup events or conferences (yet…). You’ll also notice the list seems to be sadly very Sydney centric.

Here are the major Australian startup events and conferences coming up over the 17/18 financial year, which I am aware of.

The Australian startup events and conferences list

Last updated: 27 June 2017. Sorted by date for financial year, 2017/2018.

Australian startup events, Southstart

Southstart Conference

When: 5/6 July 2017
Where: Adelaide, South Australia

SouthStart is a conference focusing on technological innovation and startups, combining an expo and startup pitching competition which aim to connect, educate, inspire, and showcase South Australia startup businesses.

More info: Southstart website

B2B Rocks

When: 28 September, 2017
Where: Sydney, New South Wales

Back for a second year in Sydney, this single day event has been running in Paris since 2013, and was well received in Sydney last year. Every B2B founder should consider getting to it, if they can. Thanks Alex for the submission!

More info: B2B Rocks website

Tech23

When: 10 October 2017
Where: Sydney, New South Wales

Tech23 may be a single day event, but don’t let stop you. It is getting bigger by the year, and there is always a stellar lineup of people attending.

More info: Tech23 website

Spark Festival

When: 13-22 October 2017
Where: Sydney, New South Wales

From all reports, this has become as big as Sydney, with a calendar full of events over 9 days again scheduled for this October, it is definitely an event to keep an eye on.

More info: Spark Festival website

Startcon

Startcon

When: 1/2 December 2017
Where: Sydney, New South Wales

I attended last years Startcon as an exhibitor in the Startup Alley, which meant I sadly missed many of the talks. A great time was had, however, and this is an Australian startup event I would recommend.

More info: Startcon website

West Tech Fest

When: 4-10 December 2017
Where: Perth, Western Australia

Held as part of the OzApp Awards, the West Tech Fest is a variety of Australian startup events all held at various venues close to the city in Perth, over a week long period. Typically held in the first week of December, dates to be added when they are announced.

More info: OzApp website

CeBIT Startup Conference

When: 15-17 May 2018
Where: Sydney, New South Wales

As part of the very large CeBIT Conference in Sydney, CeBIT is returning with their expo zone and startup conference in 2018. Last year featured speakers from AirTree Ventures, Pollenizer, Sydney School of Entrepreneurship and more.

More info: CeBIT website

Internet of Things Festival

When: 2-5 June 2018
Where: Melbourne, Victoria

Not exactly a generalist startup conference, however I thought since there’s a thriving IoT community, it was interesting enough to add to this list. It is also the sole Melbourne event on this list (surely there must be more?).

More info: IoT Festival website

Myriad

Myriad

When: Dates TBA
Where: Brisbane, Queensland

The Myriad website doesn’t reveal a lot, and there are no dates yet for Myriad 2018, however checking out their blog over at Medium may give you a sense of what they are all about.

More info: Myraid website

Am I missing an Australian startup event?

Know an Australian startup event, which caters for most founders and startups, which is at least a full day in length (and not a hackathon or barcamp) which I haven’t included? Let me know please by posting in the comments below!

curated newsletter on growth hacking

The How & Why Behind Weekly Curated Newsletter, Growth Email

At the start of this year, I kicked off a side project to send a weekly curated newsletter on growth marketing, called growth.email. Basically, I read a ton of articles, choose the ten best and send a weekly email to over 1,600 subscribers.

I’ve had a number of questions since I started on how I put these emails together, so here’s the workflow I use to create each weekly issue.

Curate a number of feeds
I use Feedly to bring in many RSS feeds, and categorise them by topic. Each week, as part of my process, I add and remove feeds, to get the best content into my reading list.

I will scour Reddit, Twitter and Facebook for new interesting articles and typically skim a few other articles on the same site, then add the feed to my Feedly.

Feedly screen

Feedly screen

Read a huge list of articles
I try my best to have a variety of topics and sources in each issue. For example, I’ll only include 1-2 social media marketing articles in any one week, as well as avoid choosing the same source for more than 1 or 2 articles in an issue. The last anyone wants to read in a curated newsletter are 10 articles in one week all on a specific growth area, or from the same source.

I try to read a couple of articles every evening. I start by skimming the article, ensuring it is useful and not just an advertisement for a product, has actionable advice and is at least 500 or more words. If it meets these criteria, I will then go through and read the article properly, ensuring that it is quality content, and will appeal to my audience.

Save it to my newsletter library
The great thing about my chosen curated newsletter tool, Goodbits, is that they have a Chrome plugin, which allows me to save the very best articles as candidates for inclusion. I just click the plugin button, rewrite the title and summary if required, and it then gets saved into the content library, along with thumbnail images.

Goodbits chrome plugin

Goodbits chrome plugin

Build the newsletter
When I decide I have enough articles in my library, I then go into Goodbits, review my content library, and drag and drop the articles I wish to include in this weeks curated newsletter.

I will then add the overall email introduction and footer text, add that issues sponsor link, and send myself a copy to check and review.

Goodbits

Goodbits

Schedule to send
I send every issue of growth.email at the very same time each week. Because I’m in Perth, Western Australia, and most of the subscribers are in the USA or UK, I schedule it for 8.30pm Wednesdays local time, which is 1.30pm in London, or 8.30am on the east coast of the US.

Whilst I realise it may be late night on the east coast of Australia, or very early morning elsewhere, it is more about the consistency than the actual local time. People get in the habit of expecting my curated newsletter at a particular time of their local day.

Homeslice showing time zones

Homeslice showing time zones

Add to my content spreadsheet
I use a Google Sheet to track all my previous shared articles, to check I don’t double up, as well as use this list to create articles such as my last blog post, as well as export for easy sharing on social media.

Google sheet of content

Google sheet of content

Answer queries from readers and sponsors
I am very lucky to have so far attracted all sponsors organically, and haven’t had to go looking for sponsors. People and brands approach me by email, and it’s a case of sharing the rate and next available dates.

I’m sure that one day I will have to go hunting for sponsors, however I am enjoying spending my effort on finding quality content, and not on chasing money to pay for it at this stage.

I tend to also receive a couple of emails each week, with feedback either on the entire newsletter or a specific article. I sometimes get content suggestions by email or social as well.

Curated newsletters can be work
Curating a quality content newsletter is a manual and sometimes long task, however the alternatives are all automated and quality can’t be maintained. The point of a curated newsletter, is ensuring content is high quality and on topic, hence why readers will subscribe.

Running growth.email overall is an enjoyable experience, I get to read a lot, and I receive regular great feedback from readers, such as below.

Curated newsletter feedback

Curated newsletter feedback

If you are considering starting a curated email newsletter, then I highly recommend you give it a go. The enjoyment of sharing something you are passionate about, and getting great reader feedback if it all goes well, is very motivating.

If you haven’t yet, don’t let all my hard efforts above go to waste – sign up to growth.email and get 10 great articles in your inbox every week. Thanks!

growth marketing articles

212 Killer Growth Hacking Articles Published In 2017


I’ve spent dozens of hours, reading over 650 growth hacking articles in my mission of collating the ten best articles every week to send to my growth.email subscribers. Now, with 22 issues in the archives, I have categorised and listed 212 of the best growth articles for you below.

If you’d like to receive ten of the best growth hacking articles like this weekly by email, please sign up for my weekly growth marketing email newsletter.

You can scroll down to see the entire list, or use this index to jump to that section;

Affiliate & Referral Marketing
Analytics
Chatbots & Messaging
Communities
Content Marketing
Copywriting
Conversion Rate Optimisation
Ecommerce
Email Marketing
Engineering
General Growth Marketing
Growth tools
Influencer Marketing
Pay Per Click
Public Relations
Product & Pricing
Sales
Search Engine Optimization
Social Media Marketing
Video Marketing

212 Killer Growth Hacking Articles Published This Year

 

Affiliate & Referral Marketing

“Referral sales means closing your new and current customers on the concept of introducing you to other companies that are likely to need the solution you’ve built.” – Steli Efti.

How To Use Affiliate Marketing to Grow Your eCommerce Business by David Tile

3 Ways To Use Referral Marketing To Generate More Sales For Your e-Commerce Store by George Vasiliadis

The B2B referral sales system: The magical outbound growth engine most startups never use! by Steli Efti

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Analytics

“Analytics not only tells you what is problems you have on your website; it will also tell you what changes you need to make to fix these problems.You just have to examine and analyze the data carefully.” – Khalid Saleh

Excel template for cohort analyses in SaaS by Christoph Janz

12 Google Analytics Custom Reports to Help You Grow Faster by Shanelle Mullin

LinkedIn Analytics: A Guide for Marketers by Kaylynn Chong

You’re Doing It Wrong: A Guide to Mobile Organic Attribution by Alex Austin

How to Setup Google AMP Webpages with Analytics Tracking by Dmytro Spilka

How to Use Google Analytics to Increase Conversions by Khalid Saleh

Marketing Attribution Models: Choosing the Right One (and Mistakes to Avoid) by Referral SaaSquatch

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Growth marketing analytics

Growth analytics. Source: Pexels.


 

Chatbots & Messaging

“There are some great applications popping up from brands that genuinely add value to the end consumer, and early signs are showing that consumers are actually responding really well to them.” – Matthew Barby.

Life Beyond Email: Chatbot Marketing by Matthew Barby

7 reasons why messaging should mirror real conversations by Benjamin J Keyser

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Communities

“To get traction, implement these ten strategies top writers use to identify questions, drive traffic, build community, and creating a huge, loyal following fast.” – Josh Fechter

How to Get Thousands of Leads from Quora in Five Months by Josh Fechter

Growth Hacking Reddit: 10k+ Visitors Each Month (For Free) by Eddy Azar

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Content Marketing

“A content upgrade plays on the fear of missing out because the reader has already invested a lot of time into the content – they want the full picture, but part of it’s being held back.” – Sujan Patel.

The Best Way to Get More Results From Your Content by Brian Sutter

How To Deliver Large-Scale Projects Using A Content Hub Strategy by Chad Harwood-Jones

7 Traits That REALLY Define High-Quality Content by Larry Kim

How To Promote Your Blog With 107 Content Promotion Tactics by Nathan Ellering

How to Get Your Writing on the Road to Being Read and Spread by Robert Bruce

User-Generated Content May be the Ultimate Conversion Tool (Bonus Download) by Jon MacDonald

10 ways copy can make you more money right now by Annie Maguire

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love by Jen Havice

How to Make Visual Content More Meaningful by Nathan Ellering

How We Scaled a Startup from 0 Organic Traffic to 100,000 Visitors/Mo (In About One Year) by Tyler Hakes

How to Get 100,000 People to See Your Blog Post by Len Markidan

How to Use FOMO to Increase Traffic & Conversions by Sujan Patel

How New SaaS Companies Should Be Using Content Marketing by Sujan Patel

40 Ways to Repurpose Your Blog Content (And Why You Should) by Mary Fernandez

How to Write Phenomenal Blog Posts in a World Full of Average Ones by Lauren Holliday

How 4 Top SaaS Companies Use Content to Strengthen Their Product Marketing by Ben Mulholland

The Subterranean Foundations of Any Good Content Marketing Strategy by Robert Bruce

How to Know Exactly What Content to Deliver to Convert More Prospects by Brian Clark

Online Content: Is Longer Really Better? by Jacob Baadsgaard

These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months by Neil Patel

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Copywriting

“Put simply, copywriting is writing to persuade, convert, and sell. Good copywriting gets clicks, shares, and opens. Bad copywriting gets swept under the rug.” – Robbie Richards.

13 Killer SEO Copywriting Tips (With Examples and A/B Tests) by Robbie Richards

66 Copywriting Tips that Will Boost Your Conversion Rates by 327% by Cornelia Cozmiuc

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Conversion Rate Optimisation

“According to Econsultancy, “only about 22 percent of businesses are satisfied with their conversion rates.” So, what’s going wrong? – Neil Patel.

There isn’t a way I could include a list of growth hacking articles, without covering conversion rate optimisation (CRO for short). CRO can often make or break a campaign, and these links will explain how.

How to boost your conversion rates with this simple trick by Marcus Karoumi

Split Testing: 7 Tricks to Gain More Sales by Isha Singh

Thank you pages: 7 ways I’ve increased retention and conversion (2016) by Talia Wolf

[Gifographic] Better Website Testing – A Simple Guide to Knowing What to Test by Johnathan Dane

Optimize Your Site for Conversions: Deconstructing Strategies that Work by Bree Chapin

A Roadmap to Creating An Effective Personalization Strategy by Chris Goward

31 Mobile Landing Page Ideas To Help You Fly Above Your Competition by Cynthia Meyer

22 Effective Ways to Use Landing Page Social Proof [Original Research] by Cynthia Meyer

Data-Driven Optimization: How The Moneyball Method Can Deliver Increased Revenues by Jon MacDonald

User Experience Testing: A Conversion-Focused Guide by Alex Birkett

100 Must Read Resources on Conversion Optimization by Sinan Hatahet

The Breadcrumb Technique – Landing Page Test Doubles Conversion Rate by Johnathan Dane

How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay by Maggie Crowley

10 Ways To Make Your Lead Generation Website Convert On The First Visit by Brad Shorr

Funnel Hacking: More Crucial than Growth Hacking by Audrey Melnik

How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires by Nathaniel Cheung

How to Increase the Revenue Value of Your Homepage by 851% by Neil Patel

Beyond A vs. B: How to get better results with better experiment design by Natasha Wahid

Four Principles for Making Experimentation Count by Lindsay M Pettingill

How to Blast Away the Top 15 Conversion Roadblocks on Your Website by Neil Patel

Why 90% of your experiments shouldn’t last longer than 2 weeks by David Arnoux

How to get evergreen results from your landing page optimization by Natasha Wahid

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages by Talia Wolf

The Beginner’s Guide to Google Optimize by Shanelle Mullin

How to Use Personality Science to Drive Online Conversions by Vanessa Van Edwards

The great big list of landing page tests to try by Amy Bishop

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growth.email grab
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Ecommerce

Case Study: Nasty Gal is Killing It at ECommerce – Here’s How They Did It by Morgan Brown

2017 eCommerce Conversion Rate Trends That Are Here to Stay by Shivangi

How to Use Email Automation to Boost eCommerce Conversions by Daniel Kohn

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Email Marketing

17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal) by Alex Turnbull

Everything You Need To Know About Email Segmentation And Personalisation by Ankit Prakash

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) by Sam Thomas Davies

How To Increase Your Email Subscribers By 339% In 60 Days [Case Study] by Daniel Ndukwu

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal) by Sam Thomas Davies

Email Marketing Hacks: Read This Checklist Before Hitting Send by Ajit Singh

15 Actionable Strategies to Grow Your Email List (Even If You Have No Traffic) by Sarah Peterson

How to Get Your Emails Delivered to the Gmail Primary Tab Easily by Zoran Orak

How I grew my mailing list from 0 to 100,000 in 1 Month by Abdul Hafez

The Email Marketing Psychology Crash Course by Sarah Peterson

Post-Purchase Emails: How to Boost Retention & LTV by Danny Wong

How to Craft the Perfect Outreach email by Sujan Patel

Email List Management Tricks: Pay less and get more out of it by Gabor Koncz

How to Align Email Marketing to The Buyer’s Journey (With Examples) by Sam Thomas Davies

How To Send Better B2B Emails In 2017 by Melanie Kinney

Automated Outbound Sales: How Segment Increased Outbound Email Conversion by 200% by Michael Thomas

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Engineering

6 free side projects guaranteed to drive revenue and bring in customers by Yannick Khayati

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General Growth Marketing

“To define the viral loop, you can think of it as the steps a user goes through between entering the site to inviting the next set of new users” – Andrew Chen.

These growth hacking articles are general in nature, covering many facets of how to improve growth in your product, business or service.

Grow your sales by creating urgency—featuring examples of scarcity from Booking.com and Garth Brooks

43 Founders Reveal Growth Hacking Strategies That Landed Their First Customers

Getting to $600k/mo with ConvertKit [Case Study] by Courtland Allen

25 Free Marketing Tricks I Used To Generate a Quarter-Million Page Views For My Startup by Julien Brault

7 biggest marketing strategies for 2017 by Noah Kagan

No More Hacks: Why Tired, Old Boring Processes Can Make You a Better Marketer by Brad Smith

10 lessons I learned from David Hauser’s $0 to $30M B2B SaaS interview by Chris Von Wilpert

11 Ways to Turn Prospects into Customers by Allen Finn

Slimy Marketing Can Hurt Your Business. Learn How to Avoid It. by Meryl Ayres

Why Every Saas Company Should Try Concierge Onboarding by Sujan Patel

9 Activation Secrets You Need to Be Using by Brad Smith

Growth Is Optional: 10 Reasons Why Companies Fail At Growth by Brian Balfour

How to Choose Digital Marketing Channels for Long Term Growth by Alex Birkett

RRF: a framework for building impactful notifications by Andy Carvell

3 Cognitive Biases Stunting Your Growth by Janet Choi

7 Modern Marketing Frameworks Every Startup Needs to Know by Lloyd Alexander

Putting It All Together – How Josh Elman Identified A Growth Driver At Twitter by Sean Ellis

Find the key to app growth without an army of data scientists by Alicia Shiu

How to Hack Growth When Growth Stalls by Sean Ellis

The $0 Marketing Stack – Free Growth Marketing Stack by Juan González

6 Killer Weapons for Growth by Simon Sylvest

35 Lessons from 13 Years of Marketing by Mary Green

Seek Authentic Growth by Brian Balfour

Common Growth Hacking Myths (and How Growth Actually Works) by Shanelle Mullin

The Growth Marketer’s Guide to Aha! Moments by Ty Magnin

From 1k to 10k customers: 4 steps to scale your B2B startup in new markets by Steli Efti

100 Marketing Growth Hacks Learned from 5 Years as a Startup by Kevin Ho

5 Recommendations for Setting Yearly Growth Goals by Brian Balfour

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster by Jennifer Pepper

How we grew 100% organically every quarter by Mypoolin

50 B2B Lead Generation Ideas from the Experts by Takeshi Young

How to steal customers from your competitors? by Dominik Vacikar

128 High Converting Growth Hacks – The Last Growth Hacking List by Helvijs Smoteks

Growth Hacking explained in 12 simple steps by Yannick Khayati

Monkey Business: The Story Behind MailChimp’s Wild Growth by Erik Devaney

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel by Danavir Sarria

Growth Mindset: 10 Principles to Growth by Pierre Lechelle

Structure Your Marketing Team for Growth by Kipp Bodnar

The 2 Best Online Marketing Strategies for Businesses on a Tight Budget by Jacob McMillen

Not Sure Which Marketing Funnel Stage to Target? Start Here: by Stefan Mancevski

50 B2B Lead Generation Ideas from the Experts by Takeshi Young

The Three Main Strategies For Creating Sustainable Growth by Growtheus

How To Prioritize Your SaaS Marketing Tactics For Maximum ROI [Free Template Included] by Nicholas Mullen

4 of the Best Growth Hacking Experiments to Try in 2017 by Katherine Boyarsky

What’s your viral loop? Understanding the engine of adoption. by Andrew Chen

Cheap data: You are about to get so much better at marketing by Brian Massey

How to Capture Attention in a Cluttered World by Nick Kolenda

Can You ‘Feel’ It? How to Use Emotional Decision-Making in Marketing by Nathan Chan

A Dozen Lessons on Growth by Tren Griffin

The Five Types of Virality by Josh Elman

2016 Year In Review – Double Your Freelancing by Brennan Dunn

Climbing the charts: 4 tips to get to #1 on Product Hunt by Jordan Woods

Top 3 Growth Hacking Examples Of 2016 by Lee Gladish

How KlientBoost scaled from $0 to $1M in 12 months by Devesh Khanal

How To Engage And Retain App Users Like The Big Players (Facebook & Snapchat) by Paul Kemp

How I Made $10,000 in Four Hours With an Online Course That Doesn’t Yet Exist by Julien Brault

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Growth hacking articles

Growth hacking results. Source: Pexels.


 

Growth tools

27 Growth hacking tools you should use in 2017 by Abdul Hafez

The Mobile Growth Stack: 2017 Edition by Andy Carvell

Growth Marketing Tools: Techniques & Secrets for 2017 by Dara Strutt

27 Dream Marketing Stack Tools You Can’t Afford to Miss by Brad Smith

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Influencer Marketing

A 3-Step Guide to Media and Influencer Outreach Targeting Inspired by 1,300 Publishers by Ashley Carlisle

Songwriter Accidently Does Influencer Marketing Perfectly, Gets 40k Views Overnight by Benji Hyam

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Pay Per Click

“Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook.” – Brad Smith.

If you need advice on AdWords, FB Advertising or more, these growth hacking articles will give you a great kick start.

Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study] by Andy Beohar

10 Brilliant B2B Facebook Ads Deconstructed by Jack

PPC Ad Testing Tips From Our Top 10 Experts by Cynthia Meyer

Case Study: 1,057 leads in 7 days with £5 ad spend by Tim Felmingham

7 Power Words & Phrases to Test in Your Facebook Ads by Brad Smith

We Spent $100k On Facebook Ads. Here’s What We Learned. by Jonathan Taylor

LinkedIn Ads: How to target your ideal prospect every time by AJ Wilcox

The Top 10 Most Common AdWords Mistakes (And How To Fix Them) by CrazyEgg

Branding Success: How to Use PPC to Amplify Your Brand by Purna Virji

Facebook Ads Bidding – 54 Tips, Hacks & Methods to Know by Karola Karlson

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads by Allen Finn

10 Lesser-Known Facebook Ad Features (and Why You Should Use Them) by Jay Shemenski

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B by AJ Wilcox

10 Lesser-Known Facebook Ad Features (and Why You Should Use Them) by Jay Shemenski

3 Reasons You Need to Try Pinterest Ads by Ivan Kreimer

AdWords Account Expansion: Scaling & Growing Successfully by Melissa Mackey

6 Little Steps to Create a Killer PPC Landing Page by Michael Fitterer

Facebook Ads Manager: A 125-Point Guide To Make You A Superhero by Johnathan Dane

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Public relations

Public relations. Source: Pexels.


 

Public Relations

How To Pitch Press – The Definitive Guide by Dmitry Dragilev

Here’s How We Get Featured in the LA Times (and Other Top Tier Publications) by Thomas Mcloughlin

Best Pre Launch Tips For Your Product by Shivam Sharma

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Product & Pricing

9 Psychology-Based Pricing Strategies You Can Use Today (+ Swipe File) by Sleeknote

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Sales

Often ignored in lists of growth hacking articles, sales is yet another driver for growth, and can’t be ignored.

We Analyzed 25,537 Sales Calls. Here’s What We Learned by Chris Orlob

4 Sales Lessons From InVision’s SVP of Sales Ryan Burke by Erik Devaney

39 sales statistics that will change the way you sell by Ramin Assemi

25 proven sales strategies from top entrepreneurs and startups by Ryan Robinson

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Search Engine Optimization

“For many startups, SEO is viewed in the same vein as Tarot cards and palm readings. The whole process seems like a sham, and its reputation isn’t helped by genuinely spammy “SEO outreach emails” where some automated message tells you that your site needs optimization. Yeah, okay.” – Gregory Ciotti.

SEO isn’t a short term solution, however for the medium to long term, these growth hacking articles will show you how to win at getting great rankings.

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website by Neil Patel

Simple SEO Wins for Startups with One Page, One Term by Gregory Ciotti

Rethinking Long Tail Keywords: how to get TONS of traffic from ‘unpopular’ search queries by David McSweeney

15 Meta Description Examples & How To Master Them by Dan Shure

How to Create Keyword Maps and Avoid Cannibalization (The SEO Variety) by Tyler Thursby

Resist Old On-Page SEO Tactics With These 5 Tricks by Rand Fishkin

Strategic SEO Decisions to Make Before Website Design and Build by Maryna Samokhina

The Wise Content Marketer’s Guide to Sensible SEO by Sonia Simone

42 Hacks to Score White Hat Backlinks for an Online Business in 2017 by Kaloyan Yankulov

How to monitor Google Knowledge Graph changes and performance by Tony Edward

Link Building for Your Startup by Meri Chobanyan

Tips on Finding Website Optimization Opportunities for Your Business by Vahe Arabian

What we learned about “Long Tail” by analyzing 1.4 Billion keywords by Tim Soulo

Site speed tactics in a mobile-first world: Why you need to step up your site speed game by Pete Campbell

Link building: Preliminary research and analysis by Andrew Dennis

How to do server-side testing for SPA optimization by Natasha Wahid

How to use Search Console for quick SEO wins by Tereza Litsa

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months by Dmitry Dragilev

Cracking Facebook SEO – Optimization Tips That Win Higher Page Rankings by Cornelia Cozmiuc

How I Got 22 Follow Links In Half a Day by Abi Travers

19-Step On-Page SEO Checklist (with FREE Automation Template) by Robbie Richards

Top SEO tips for 2017 by Christopher Jan Benitez

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Social Media Marketing

“When you’re struggling to come up with new, exciting social content, it’s helpful to look back at your “North Star”—a past post that was really successful. By understanding what went well and why, you can set guidelines that will help you consistently produce high-performing content.” – Emily Copp.

These growth hacking articles show you how to build growth using various social media strategies, across a number of platforms.

How to Grow Your Audience on Snapchat According to Data From 217,000 Snaps by Sophia Bernazzani

The Crazy Egg Pinterest Marketing Guide by Sharon Hurley Hall

10 Ways to Maximize Your Chances at Getting Verified on Twitter by Kevan Lee

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) by Alfred Lua

20 Twitter Growth Hacking Tools for Startups by Pressfarm

YouTube Video Optimization: Blowing Up Your Rankings and Revenue by Kevin Espiritu

What I’ve learned from growing and unfollowing over 250,000 followers on Twitter by Travis Wright

How to Do an Instagram Audit in 60 Minutes or Less by Dominique Jackson

How to Design Facebook Images That Get More Clicks by Ryan McCready

7-Step Facebook Marketing Strategy to Dominate 2017 by Alex York

The Best Way To Get 3000 Instagram Followers in 4 Months by Jordan O’Connor

How to Use Social Media to Hype Your Product Pre-Launch by Kaylynn Chong

What We Learned from Our Top-Performing Social Media Posts by Emily Copp

Social Media Copywriting: How to Compose Text for 5 Different Channels by Amanda Zantal-Wiener

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Video marketing

Video marketing. Source: Pexels.


 

Video Marketing

The 4 Pillars of Stellar Video Marketing by Mitch Meyerson

The 3 Most Powerful Ways to use Videos for Retargeting by Growth Tribe

Video SEO: The Definitive Guide by Brian Dean

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Summary

My sincere gratitude to every one of the writers whose work I feature above; your commitment to sharing your knowledge and lessons are inspiring for all to learn from. I trust you find this hand-curated list of 212 growth hacking articles worth reading, and trust that you’ll join my growth.email weekly growth list.

Every week I share the ten best articles across a wide range of topics, and welcome suggestions to my @thegrowthemail Twitter account as well.

All the best with moving the needle in your business with the many great tips, found in the links above!

Perth Helicopter

My Latest (Old) Side Project Promoting Perth Startups

At the start of 2017, I promised myself to spend this year launching four different side projects. One every quarter.

I’ve got three other side projects part ready, and growth.email which I am still running, however for this quarter I’ve decided to double down on something I began a while ago as a purely community project.

I’d like to introduce an old side project which has been bubbling away, however now it’s time to put some real effort in. Startup Perth is a Twitter account and associated landing page, which I started back in August 2015, as a way to promote fellow Perth startups and innovators.

Over time, it has grown to become a valuable resource for the local startups which receive extra visibility and promotion as a result, and to the 18,500+ people who follow the account, who get an insight into local innovators.

I wrote an article just recently about the progress so far. This reminded me how much I spent, both financially and the hours I have been putting in over the last 20 months.

I’ve made the decision to dedicate the next three months to either get at least the money and time I am spending promoting Perth startups, covered through some income, or look at either selling it, or shutting down. Whilst I started it purely for the benefit of the community, it is taking time and money that I could be using towards one of my other side projects (or, you know, a life).

The trick is, that it’s typically hard to monetise a Twitter account.

Marketing Benefits of Startup Perth for Startups
Whilst the idea of sharing content on Twitter seems very simple and low value, it’s actually very valuable for brands, as most marketers attest to. In this article on Quuu, they discuss five benefits, being

  • It’s Free Traffic
  • Engage and Cultivate Even More Free Traffic
  • Your Google Rankings Will Rise
  • You’ll Get Indexed Faster
  • You’ll Create a Better Relationship with Customers

One of the big benefits for many of the startups I have been sharing content from, is the search engine rankings, and the exposure of these brands to new markets. A while back, I started sharing one particular startup which had 9 Twitter followers at the time. A week later, they had 24 – all naturally as a result of Startup Perth sharing their tweets.

This is great validation that comes from promoting Perth startups, especially early stage innovators.

Recent statistics show a high correlation between those successful on social media networks, such as Facebook, Twitter, and Google+ also have much success in Google visibility.

Recent changes to Startup Perth
In the last 13 days, I have been getting a few tasks lined up and completed, to give this quarter a better chance of success.

I started by overhauling the Startup Perth website (it used to be just a page here on my blog).

Afterwards, I deleted a number of old automated feeds, and added a few new startups. I also changed the timing for many of these, and tweaked the hashtags that are associated with them.

I also compiled a contact list for each startup, and put it in a spreadsheet. I have reached out to all of these businesses by email, and I confirmed their URL, name, etc is all perfect.

New Startup Perth website

New Startup Perth website

The plan for Startup Perth
So this is what I am going to attempt to achieve over the next three months. I’m going to spend the next two months building further engagement on Twitter, as well as trying to attract income to cover the costs.

Depending on how this goes, I’ll spend the final month either negotiating for selling the name, website and Twitter account or shutting the account down.

Building engagement
Startup Perth already attracts a fair amount of engagement. Most tweets are retweeted, replied to or favourited. So here are a few things I’ll be trying over the next month;

Add more visual quotes. I’ve tried these on and off, and they are always well received. Inspirational quotes that relate to startups and innovation.

Daily focus tweets. I am scheduling a daily tweet, where we focus on one of the startups in my automated posting list.

Reaching out and saying hello. I’ll be using the account and say thanks to a few followers, and hello to some new followers.

Promoting Perth startups. I’ll continue doing what I have been, and try to find new startups to start promoting as well.

Generating income
There are a few possible methods of getting income whilst also promoting Perth startups. I believe I could just demand a monthly/annual fee to include the 35 startups I am currently promoting, or I could sell sponsorship for a time period such as a week or month (Like “This week’s tweets are brought to you by 6Q”).

These methods, however, put those early stage startups, who typically are bootstrapped and possibly not making any money at this stage, at a disadvantage.

The model I am going to try first, is literally just ask for donations, using a PayPal link. This way, the startups and others who gain value from the service, and who can afford to spend a little on advertising can send me what they feel is adequate and fair value, and those who don’t have the spare marketing budget, don’t feel pressured to.

How you can help
If you want to help, sharing this post, or retweeting Startup Perth would be a great help.

If you follow the account, and feel you are getting value from it, a small donation towards running it would be nice. If you are from one of the startups that I am currently promoting, I would appreciate you pitching in a small part of your marketing budget towards paying the bills.

See this page for more detail.

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Words & Images © 2005-2016, Miles Burke. All rights reserved.